Minecraft with Harry Elonen
As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsistencies as it was built over time; block by block. But in 2022, they released a brand update that ti...
29 Aug 202336min
Nokia with Lee Coomber
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B2B network technology for the past decade. For Nokia’s first major rebrand in 45 years, it was cruci...
22 Aug 202330min
Bolt with Arthur Foliard
Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just ...
15 Aug 202334min
Baskin-Robbins with Ryan Brazelton
Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen in time. Domestically the brand felt dated, but in international markets the line was out the door. Bask...
8 Aug 202340min
Going with Eric Ng and Andie Wexler
A name change is one of the most extreme versions of change for a brand. So when travel company Scott’s Cheap Flights decided to depart from the founder’s namesake, people questioned why such a succes...
1 Aug 202343min
City of Florence with BT Harman
(Not so) lovingly referred to as the Florence Fiasco, the city of Florence, Alabama’s 2022 rebrand often tops the list for the worst logo launch in recent history. But it’s not just the logo that caus...
25 Jul 202334min
Visa with Rob Duncan
Around 2020, Visa wanted to reposition their brand for the digital economy and become more purpose driven. However, this story is more about honesty and how direct an agency can be with a client. Rob ...
18 Jul 202331min
Kraft Mac & Cheese with Terry Sieting
Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to position their signature pasta dish as a timeless comfort food for all people while creating a more contem...
11 Jul 202335min
