Twitter vs. X with Armin Vit & Jason Cieslak
Twitter’s overnight transformation into X is still a mystery. What would cause a brand to take such extreme measures as to shed its identity completely? And what lessons, if any, can we take from this...
23 Jul 202451min
Reddit with Natasha Jen
With their rising success and a cult-like following, Reddit had ambitions of enhancing their global presence. But would the desire for change push too far for fans? And would their beloved mascot, Sno...
16 Jul 202446min
RISE with Gavin Hurrell
The cannabis industry is basically the Wild West. In an emerging market, how do you execute a rebrand for a dispensary while juggling state-by-state regulations and varied public perception? Gavin Hur...
9 Jul 202436min
Are Script Logos Dead? with James Bowie & James Edmondson
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doome...
2 Jul 202445min
U.S. Army with Matt Egan and Jason Miller
You thought your clients were tough? Try having a branch of the military as a client. To combat their brand and recruitment challenges, the U.S. Army enlisted the help of Siegel+Gale, a partner within...
25 Jun 202448min
LG with David Stevens and Tom Carey
LG is an electronics giant with one of the most instantly recognizable logos. But with decades of brand equity in their smiling icon and “Life’s Good” tagline, how do you signal a shift in the marketp...
18 Jun 202441min
Formula 1 with Mike Reed
Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy brands face: How can they honor their storied past while attracting a new, more global audience? In our m...
11 Jun 202448min
Glassdoor with Deanna German
After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted the help of Deanna German, Creative Director at Koto, and her team to reposition them as more than just a workplace insight platform, b...
4 Jun 202450min
