US Open with Sagi Haviv
Everyone loves a comeback story, especially in sports. The US Open is the “big show” for tennis players and spectators alike, its brand is seemingly untouchable. In fact, its identity remained essenti...
30 Aug 202256min
CVS Health with Howard Belk
With business booming and its national footprint expanding like wildfire, CVS seemingly had it all. But the pharmacy giant wanted to make a more meaningful impact on the future of health, from removin...
23 Aug 202240min
London 2012 Olympics with Sairah Ashman
The Olympic Games have come to represent the best of the best — incomparable athletics, state-of-the-art facilities, host cities that pull out all the stops, and of course, outstanding branding. In 20...
16 Aug 202237min
Maker's Mark with Jared Britton
Although its identity wasn’t on the rocks, iconic bourbon brand Maker’s Mark needed to better connect with the Millennial crowd. We spoke with Creative Director Jared Britton at branding firm Turner D...
9 Aug 202247min
Uber with Amanda Munilla
From a logo emulating its sleek black cars to an abstract representation of “bits and atoms,” Uber’s brand identity has taken a few detours over the years. We catch up with Amanda Munilla, strategy le...
2 Aug 202245min
Bonus: Best and Worst Brand Launches with Armin Vit
The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best ...
15 Mar 20221h 6min
Sweetgreen with Tom Wilder and Sanuk Kim
In the final episode of Season 2, we learn how Sweetgreen, a brand raising the bar on fast to-go and good to eat food, found a way to keep it real with a reimagined brand identity. COLLINS Creative Di...
14 Des 202141min
Carnegie Hall with Jennifer Kinon
Carnegie Hall, the renowned 130-year-old music venue and pride of New York City, conducted a brand refresh in early 2020. All was going seemingly well until the pandemic stole the spotlight and shutte...
7 Des 202141min
