A Change of Brand

Get ready for a new season of A Change of Brand, starting Sept. 21st. ––––– We continue to go deeper than color palettes and typography, to unpack first-hand accounts of change stories of much-loved ...

14 Sep 20216min

Burger King woke everyone out of a food coma when it revealed a delightfully retro rebrand in January 2021. But did the fast food giant make a whopping branding mistake that may not be so obvious? For...

16 Mar 20211h

As one of the largest technology companies in the world, Google’s influence has no limits. Their 2015 rebrand launch was a massive, carefully detailed effort to orchestrate a rollout of over 10,000 br...

9 Mar 202150min

Loom is a video messaging service that makes collaboration happen when in-person interactions are hard to come by. The company's 2020 rebrand is notable for being one of the most transparent processes...

2 Mar 202150min

As an organization dedicated to fighting the good fight for the people, the American Civil Liberties Union had for decades presented an image of restraint, unity, and Lady Liberty. In 2017, the nonpar...

23 Feb 202152min

In the wild, wild west of the internet in the late 90’s and early 00’s, domain registration and hosting company GoDaddy made a name for itself as a plucky maverick. The company’s racy ads and irrevere...

9 Feb 202134min

How do you evolve a 100-year-old brand that has become unbelievably iconic? In this week's episode, we get a look behind the big screen curtain with Emily Oberman of Pentagram as she retells the story...

2 Feb 202158min

In 2017, Dropbox turned heads with a change of brand that some would call creative, others chaotic. The file management platform's rebrand came complete with clashing colors, abstracted illustrations,...

26 Jan 202150min