Fender Music's Evan Jones on growing an already iconic brand
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It's a tough job for a 77-year-old company who...
27 Sep 202327min
Inside Susan Alexandra's recent brand partnerships
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen a...
20 Sep 202319min
Reddit's Roxy Young comments on Wall Street Bets, her new community role, and pasta
Roxy Young, Reddit's chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates...
13 Sep 202323min
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing
6 Sep 202319min
Sam's Club's Austin Leonard on future of retail media
Austin Leonard, head of sales for Sam's Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brand...
30 Aug 202320min
Why brands should be thinking about accessibility
Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design
23 Aug 202320min
Why Jolie is marketing shower heads as beauty products
Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.
16 Aug 202319min
How Malibu is turning summer from a season to a mindset
Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'
9 Aug 202317min
