How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead
21 Feb 202422min
Why Visa is hitching a ride with Formula 1
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
14 Feb 202420min
Why Merrell and Saucony are taking more creative in-house
Creative Director Kelly Warkentien talks about being more cost effective and flexible
7 Feb 202416min
Ad targeting and climate change
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns....
31 Jan 202419min
Dr. Squatch's John Ludeke on bringing humor to men's grooming
Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sound...
24 Jan 202426min
Behind Jonathan Mildenhall's Rocket marketing agenda—and why the company is sitting out the Super Bowl
New CMO breaks down his priorities and offers Super Bowl advice
17 Jan 202419min
How Juliet Wine is making boxed wine more upscale
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it tran...
10 Jan 202424min
How GoDaddy is helping entrepreneurs go digital
CMO Fara Howard talks about the role of TikTok and AI for GoDaddy
20 Des 202319min
