Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(393)

How Marriott is navigating the pandemic and finding its way into the metaverse

How Marriott is navigating the pandemic and finding its way into the metaverse

Brian Povinelli, senior VP at the hotel chain, talks about Marriott's first NFT collection, how people are traveling, and what the omicron variant means for hospitality.

5 Jan 202220min

How Campbell's is riding the cookie craze

How Campbell's is riding the cookie craze

Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.

22 Des 202119min

Marketers of the Year

Marketers of the Year

Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each...

15 Des 202128min

Managing the CMO-CEO relationship

Managing the CMO-CEO relationship

The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.

8 Des 202132min

Why Albertsons is starting its own retail media network

Why Albertsons is starting its own retail media network

Albertsons' Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.

1 Des 202121min

How eBay is positioning itself this holiday season

How eBay is positioning itself this holiday season

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

17 Nov 202118min

How buy now, pay later brand Affirm is building brand awareness

How buy now, pay later brand Affirm is building brand awareness

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

10 Nov 202121min

How Roomba is marketing its robot vacuum

How Roomba is marketing its robot vacuum

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins th...

3 Nov 202119min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
utbytte
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
liberal-halvtime
pengesnakk
stormkast-med-valebrokk-stordalen
tid-er-penger-en-podcast-med-peter-warren
rss-politisk-preik