How 7-Eleven is using influencers to boost its brand
CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.
5 Okt 202121min
Lexus goes for younger buyers
Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video ...
29 Sep 202126min
How the U.S. Army created a modern-day marketing center
Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the...
22 Sep 202123min
Why backpack seller State Bags is seeing a surge in demand
Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.
15 Sep 202122min
Promoting restaurants as the pandemic continues
Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company's restaurants are marketing ...
8 Sep 202123min
Auto marketing trends
Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicl...
1 Sep 202127min
How language is the key to unlocking consumer behavior
The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
25 Aug 202123min
How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers
Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.
18 Aug 202119min
