S is for Sesame Workshop
Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on "Sesame Street," and shares details on its new colla...
20 Okt 202121min
Comfort food and fall flavor trends
Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Da...
13 Okt 202119min
How 7-Eleven is using influencers to boost its brand
CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.
5 Okt 202121min
Lexus goes for younger buyers
Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video ...
29 Sep 202126min
How the U.S. Army created a modern-day marketing center
Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the...
22 Sep 202123min
Why backpack seller State Bags is seeing a surge in demand
Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.
15 Sep 202122min
Promoting restaurants as the pandemic continues
Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company's restaurants are marketing ...
8 Sep 202123min
Auto marketing trends
Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicl...
1 Sep 202127min
