How language is the key to unlocking consumer behavior
The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
25 Aug 202123min
How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers
Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.
18 Aug 202119min
Kraft Heinz brand renovations
Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today's consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffe...
11 Aug 202120min
How resale platform StockX is moving beyond sneakers
CMO Deena Bahri talks about the brand's recent initiatives and the ways in which it is connecting with next-gen shoppers.
4 Aug 202120min
How American Eagle is tapping into teen trends for back-to-school
Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.
28 Jul 202119min
Spirits marketing that stands out
Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. ...
21 Jul 202125min
Marketing a new MLS team
We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club's president, Nick K...
14 Jul 202122min
McCormick's Alia Kemet on spicing up in-house marketing
Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new p...
7 Jul 202123min
