Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(391)

Nick Kokonas on how restaurants can make it through COVID-19

Nick Kokonas on how restaurants can make it through COVID-19

The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dinin...

1 Apr 202026min

A psychologist's advice for brands dealing with the pandemic

A psychologist's advice for brands dealing with the pandemic

Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

25 Mar 202025min

Coronavirus response ads begin

Coronavirus response ads begin

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasq...

20 Mar 202015min

How marketers are handling COVID-19

How marketers are handling COVID-19

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl dis...

18 Mar 202025min

Mike Haracz dishes on Szechuan Sauce, Wendy's and barbecue-related shenanigans

Mike Haracz dishes on Szechuan Sauce, Wendy's and barbecue-related shenanigans

Mike Haracz joins Marketer's Brief to discuss his path toward becoming a chef, his tenure at McDonald's, promoting Wendy's breakfast, gaming, and his go-to spices.

11 Mar 202023min

Building a food community

Building a food community

Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand's audience drives the business.

4 Mar 202025min

Anti-snob cocktail marketing

Anti-snob cocktail marketing

Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.

26 Feb 202024min

The why behind AI at skincare startup Proven

The why behind AI at skincare startup Proven

Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so tre...

19 Feb 202022min

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