Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(391)

Summer marketing during the pandemic

Summer marketing during the pandemic

Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back...

26 Mai 202025min

At-home hair coloring soars during COVID-19

At-home hair coloring soars during COVID-19

Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers re...

20 Mai 202027min

How Vans is pivoting in the pandemic

How Vans is pivoting in the pandemic

Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.

13 Mai 202023min

How Mattel is helping stressed-out parents during COVID-19

How Mattel is helping stressed-out parents during COVID-19

Richard Dickson, president and COO of Mattel, joins Marketer's Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.

6 Mai 202022min

Fernando Machado on marketing during and after COVID-19

Fernando Machado on marketing during and after COVID-19

Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can tak...

29 Apr 202041min

Assessing marketer pandemic response

Assessing marketer pandemic response

In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insuranc...

22 Apr 202025min

From marketer to CEO

From marketer to CEO

Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.

15 Apr 202021min

The road to travel recovery post COVID-19

The road to travel recovery post COVID-19

Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.

8 Apr 202024min

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