Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(392)

America's Hottest Brands

America's Hottest Brands

Ad Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.

29 Jul 202025min

Wyndham CMO on new travel trends

Wyndham CMO on new travel trends

Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

22 Jul 202023min

How a Black-owned coffee startup is handling its newfound buzz

How a Black-owned coffee startup is handling its newfound buzz

Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during...

15 Jul 202027min

Halloween's COVID-19 candy outlook: Trick or treat?

Halloween's COVID-19 candy outlook: Trick or treat?

Tim LeBel, Mars Wrigley's chief Halloween officer, joins Marketer's Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

8 Jul 202024min

Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott

Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott

Anthony Marino, ThredUp's president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.

1 Jul 202023min

Why Kohl's is switching up its back-to-school playbook

Why Kohl's is switching up its back-to-school playbook

Greg Revelle, chief marketing officer of Kohl's, joins Marketer's Brief to discuss how the retailer is reopening its stores, why it's focusing on digital marketing, and how back-to-school will be diff...

24 Jun 202023min

Restaurant industry trade group hires an agency for a push to get diners back

Restaurant industry trade group hires an agency for a push to get diners back

Tia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association's efforts to reinvigorate the dining out experience, including an upcoming campaign ...

17 Jun 202023min

Museum of Ice Cream gets ready for summer amid COVID-19

Museum of Ice Cream gets ready for summer amid COVID-19

Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.

10 Jun 202023min

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