Focus here to increase income consistency as copywriter
Too many copywriters and marketers struggle to gain consistent income. They bounce from assignment to assignment chasing the next thing. This causes them to accept less than desirable clients. Do this...
3 Jun 202320min
How to create a customer avatar that increases conversion
Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.
31 Mai 202319min
Why your marketing fails to generate sales
Too many marketers allow the siren songs of false measure to distract them from sales. When you understand true behavioral measures you can quickly scale your business. Whether you help clients do thi...
30 Mai 202324min
An often ignored use of marketing focused goals
Most copywriters don’t know to do this. They work very hard and stay broke. Everything about growing their copywriting business fails. It doesn’t have to be that way. Instead of struggling, you can...
28 Mai 202317min
Critical marketing performance factors that boost cash flow
This is part two (final) episode in a series about Marketing Optimization Essentials. I’m updating my course #AI4, which focuses on better reporting to drive profits from marketing campaigns. Use thes...
12 Mai 202336min
Performance optimization insights that make you a marketing hero
Start increasing your conversion on direct response campaigns with these 12 marketing optimization essentials. This is part 1 of a two part series about improving marketing performance. Use these insi...
11 Mai 202323min
What is a market research commission? How to use it?
Commissioning market research is the fastest way to get up to date on a specific target audience. You get practical insights into what motivates a buyer. Rather than searching the internet, these comm...
29 Apr 202322min
What belongs in every piece of content you write
Never write a piece of content that doesn't include these elements. If you do, then it will turn off readers.Failure to include these critical elements is like writing on paper and lighting it on fire...
24 Apr 202317min
