A clients bad math is dangerous
When it comes to marketing metrics, most clients cannot count. They don't count the money. Worse, they don't count metrics that matter. This is a huge problem.If you want to be a successful copywriter...
11 Aug 202320min
Blasphemy about content marketing (Thou Shall Not Listen)
I’m working on a content marketing manifesto. So far it is full of blasphemy that big technology and social media platforms won’t want to here. If you love content marketing don’t listen to this episo...
8 Aug 202325min
Do this to stop being a commodity copywriter
Are you tired of trading hours for dollars? Too busy writing proposals and not enough time writing billable copywriting assignments. What you have here is a complete copywriting marketing plan that tr...
4 Aug 202329min
Horrible content marketing mistakes that ignore context
You know you make these mistakes. Chasing popular keywords, trends, and creative concepts. Yet not generating leads or making sales for your business.Don't you dare make these horrible mistakes with y...
28 Jul 202315min
Do I really need another podcast episode?
What is the meaning of *Content is king*? In July 1996, Bill Gates wrote an essay titled "Content Is King." He's been profiting off that ever since.His profits come from selling access to other people...
23 Jul 202317min
Write Fewer Words and Get Stronger Cash Flow
I’m not talking about short form. I’m talking about a specific approach that gets you more dollars for every word you write. Not only as a copywriter but as someone with an offer for a market.You’ll k...
19 Jul 202331min
Creating leverage and income with marketing systems
Do this for your clients and your own bank account. Earn more from less effort by developing, optimizing, and selling systems your clients use to get results. The example in this episode uses a proven...
17 Jul 202323min
What is bridge content (and how to use it)
This technique amplifies positive media coverage while connecting with prospective buyers. Use it to create a media loop which increases credibility.Newspapers, reporters, journalists, and media publi...
16 Jul 202318min
