Back To Marketing Basics, With Back Market's New CMO
As the former CMO of Sonos, Joy Howard's job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market – an online marketplace for refurbished electronics – it'...
22 Okt 202451min
Pitching Performance, With Pinterest's CRO
Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its investments in lower-funnel advertising products, says ...
15 Okt 202445min
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
Dotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tool...
8 Okt 202444min
Oracle Memories, With Omar Tawakol
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he's in no rush with his new virtual product placement startup Rembrand. He says he...
1 Okt 202451min
Ari Paparo, On The Ground In Virginia
Covering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
24 Sep 202452min
Adam Heimlich, Ad Tech Time Traveler
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google's acquisition of DoubleClick in 2007, but not necessarily to stop it.
17 Sep 202452min
Talking Advanced Audiences With NBCU's Alison Levin
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of advertising and partnerships, on this week's episode of Ad...
10 Sep 202446min
An AMA With Reddit's New VP Of Ad Product
It's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities...
3 Sep 202452min
