AdTech Heroes - Interviews with Advertising Technology Executives

How has OOH advertising changed over the last decade?  --- Well... one *major* way it's changed is the introduction of programmatic.  --- It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.  --- Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"  --- During the conversation, Dal & Dom discussed:  --- ✅ The Whitepaper campaign they ran in association with TPA Labs.  --- ✅ History of OOH and how it's developed over the years.  --- ✅ The elements of a great OOH campaign.

1 Sep 202236min

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?  --- These were the two questions we posed to our guest, for today's episode of AdTech Heroes.  --- During the conversation, Mike & Dal discuss:  --- ✅ How has TV changed and how is it adjusting to consumer change?  --- ✅ Programmatic vs direct. How has that evolved?  --- ✅ How do you now measure TV effectiveness?

2 Aug 202244min

An AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.  --- To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.    ---- However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.

12 Jul 202245min

Can privacy and personalized advertising co exist?   --- That's the question a lot of minds in the industry at the minute.  --- Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry.   --- During the conversation Dal & Shad discuss:    --- ✅ Today's advertising landscape.   --- ✅ What the future holds for privacy.   --- ✅ How eToro are tackling the privacy issue.   --- Hope you enjoy the conversation :)

29 Jun 202235min

In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.  ---- He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)  --- During the discussion, Dal and the panelists discuss: ✅ Advice for new starters in the advertising industry.  ✅ Do we lack creativity now in the industry? (specifically data creativity) ✅ What the future holds for Seedtag and the industry. --- Want to check out Seedtag? Website: https://www.seedtag.com/ LinkedIn: https://www.linkedin.com/company/seedtag/

16 Jun 202226min

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival. For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office. Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal. Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them. Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago. FCB Chicago We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

2 Jun 202241min

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media. PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering: Customer insight marketing Transformation and effectiveness Media assurance Audience reporting Campaign delivery At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team. While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.’ Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector. Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising. Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC. PwC We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

13 Apr 202237min

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention. Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters. The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him. We also learn how Alex works with his clients, how he’s built trust with them, and how he’s helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right. Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers. Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast. Cisco We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

31 Mar 202234min