AdTech Heroes - Interviews with Advertising Technology Executives

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industry, with a background in digital display planning. Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue. The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like. We learn how media agencies within the company work with Caroline’s team and how she keeps on top of the latest innovations in the industry. We also discover how Caroline filters out the ‘good’ innovations from the ‘bad’. Caroline also talks about the concept of the metaverse in detail. Metaverse is essentially a network of 3D virtual worlds focused on social connection, which doesn’t really exist yet but is supposed to be the next big innovation in tech. The episode finishes with Caroline sharing what superpower in tech she would pick if she could. It would be a unified customer view to understand and show brands the true impact of their innovative activity. Discover the latest innovations in media by tuning into the latest episode of AdTech Heroes with Caroline Moffat, Innovation Director at Publicis Media. Publicis Media We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

14 Feb 202231min

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for marketers and agencies. Gurman co-founded the company in 2010 and it’s since grown from strength to strength with 19 offices worldwide. The episode begins with Gurman explaining more about MiQ, such as how it started and its role in the media industry. He goes on to discuss programmatic, a growing way of buying advertising. We also discover how the company builds its tech products. We learn of Gurman’s experience of doing business in India and the company culture of MiQ. Gurman also shares what a typical day in his life is like. Towards the end of the episode, Gurman gives his advice for people thinking of starting a business in ad tech: Take risks, as the worst-case scenario is never that bad. Gurman finishes the episode by answering what he’d choose as a superhero power in tech if he could. Learn what it’s like to be a founder in ad tech by tuning into the latest episode of AdTech Heroes with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

31 Jan 202237min

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies. James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space. The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company. James also explains how he’s seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD. Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD. PHD We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

21 Des 202138min

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with Rami talking about his career and background in marketing. This leads to him discussing the importance of internships to help you get your foot in the door in the world of marketing. Then, he explains more about the role of the CMO. Rami also talks about how marketing has changed and evolved since his days of working in an agency. We also learn how Rami measures success regarding health, the healthcare sector, and his work at Saudi German Health. Another topic of conversation is how the team at Saudi German Health has managed to work remotely during Covid-19. Rami explains that at first, it was challenging, but the team soon saw the many benefits that remote work offers. Finally, Rami shares what superpower in marketing he would choose if he could. Learn all about the role of the CMO by tuning into the latest episode of the AdTech Heroes podcast with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. Saudi German Health We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

7 Des 202133min

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table. The pair talk about the changes they’ve seen in the ad tech industry in terms of diversity in the last ten years. They also discuss diversity more generally in the ad tech space and how some companies are improving that business area. Sumeet and Azad also discuss how companies can work to become more diverse. One way they can do this is by investing in hiring paid specialists in the role. They also answer whether they believe a particular department should be responsible for diversity and inclusion. Sumeet says that while the role typically sits in the HR department, he believes hiring diversely should be considered by all departments throughout the business. Towards the end, we learn some of the key benefits of hiring a diverse workforce. Learn more about diversity and inclusion in the ad tech industry by tuning into the latest episode of the AdTech Heroes podcast with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Spark Foundry UK Schibsted We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

27 Nov 202135min

In this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment places candidates in marketing, sales, analytics, product, and creative ​talent roles globally. The episode begins with Edward discussing the new plans for Sphere Digital Recruitment. Then, we learn how Covid-19 has affected specific departments within digital recruitment at the company. A highlight of the episode is Edward sharing what candidates in digital are looking for in a role. He explains that while there’s always been a high demand for flexibility, this has increased after Covid-19 as working from home becomes more widespread. Pay is also one of the top factors. Edward then goes on to share advice he would give to candidates looking for a job in digital, whether they’re new to the industry or have been in it for a while. Edward’s advice is to really understand what you love doing and what you're best at doing before considering a role. Towards the end of the episode, Edward shares what companies can do to retain high-quality digital talent. Learn the best practices for obtaining a role in digital by tuning in to the latest episode of the AdTech Heroes podcast with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment. Sphere Digital Recruitment We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

9 Nov 202139min

In this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as corporate trade. Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels of financial flexibility and custom solutions for their partners to achieve more. The episode begins with Dom telling us about his background in the industry. Dom then goes on to explain what corporate trade is in rich detail, the primary topic of the podcast. Dom explains that corporate trade drives extra value for businesses. It does this by allowing them to use their stock or assets to increase spend or to fund marketing budgets or other significant business fees. We learn that Active International works with brands from various industries, including travel, energy, car manufacture, media, and more. Active International works with charities, too. The episode wraps up with Dom answering what he would choose if he could have a superpower in ad tech. Learn the ins and outs of corporate trade by tuning into the latest episode of the AdTech Heroes podcast with Dom Blacklock, Vice President Programmatic at Active International. Active International We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

13 Okt 202126min

In this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader. Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai. The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses how mentors over the years have helped her gain the knowledge that she has in the industry. Anam goes on to share details of her role at Publicis Groupe and what being a senior digital supply and product manager involves. She also explains how the trader's role has changed over the years and how important they are to a company. We learn more about the hiring process of skilled traders and how most of the grads are hired through the company’s internship process. We also discover that the team at Publicis Groupe is very diverse. Discover what the role of a programmatic trader involves by tuning in to the latest episode of the AdTech Heroes podcast with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe. Publicis Groupe We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

6 Okt 202128min