B2B Inspired

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

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Episoder(48)

Freeing Smart Minds From Tedious Work with Dave Howden

Freeing Smart Minds From Tedious Work with Dave Howden

Let us know your thoughts. Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey fr...

13 Feb 202543min

Meet the Crew: John Hayler, Creative Design

Meet the Crew: John Hayler, Creative Design

Let us know your thoughts. Ready to elevate your B2B design game? Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing commu...

26 Nov 202436min

What Does it Take to Win? Lessons from Two Legends

What Does it Take to Win? Lessons from Two Legends

Let us know your thoughts. 🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙 Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel H...

12 Nov 202444min

The anatomy of a good idea, and the cost of being dull

The anatomy of a good idea, and the cost of being dull

Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu N...

22 Okt 202438min

Turning Emotion Into Outsized Results

Turning Emotion Into Outsized Results

Let us know your thoughts. In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and t...

8 Okt 202439min

The Art of the Customer Interview

The Art of the Customer Interview

Let us know your thoughts. 🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to s...

24 Sep 202442min

The Product Marketing Advantage

The Product Marketing Advantage

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of s...

11 Sep 202449min

Actionable Insights from Tech Marketer of the Year, Nick Whitehead

Actionable Insights from Tech Marketer of the Year, Nick Whitehead

Let us know your thoughts. Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously...

6 Aug 202427min

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