B2B Inspired

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

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Episoder(48)

Launch Lessons from Lovina: The Importance of Customer Obsession

Launch Lessons from Lovina: The Importance of Customer Obsession

Let us know your thoughts. What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this cruci...

16 Jul 202432min

Mastering Jobs To Be Done For Global Growth

Mastering Jobs To Be Done For Global Growth

Let us know your thoughts. Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the ...

14 Jul 202429min

Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

Let us know your thoughts. This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Gro...

17 Jun 202428min

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Let us know your thoughts. Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology ...

5 Jun 202421min

The Strategic Importance of Singular Focus

The Strategic Importance of Singular Focus

Let us know your thoughts. Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenge...

20 Mai 202432min

Customer Empathy; Unleashing The Marketer's Superpower

Customer Empathy; Unleashing The Marketer's Superpower

Let us know your thoughts. How do we apply our 💥superpower of empathy💥 in the marketing mix? Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' ...

5 Mai 202437min

From Presentation To Performance, Preparation Is Everything

From Presentation To Performance, Preparation Is Everything

Let us know your thoughts. For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner sto...

22 Apr 202435min

The Role of Humanity in the Rise of AI

The Role of Humanity in the Rise of AI

Let us know your thoughts. Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacie...

10 Apr 202441min

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