Smashing records, marketing recommendations, and everything Deadpool & Wolverine
This week we welcome Lauren Greene as we break down the opening audience for the record-breaking Deadpool & Wolverine. With marketing recommendations and insights into audience frequency, demographics...
30 Jul 202431min
Twisters takes flight, diving into Deadpool & Wolverine pre-sales
Twisters has taken the world by storm with a resounding opening weekend. With a deep dive into the audience, we analyse what made Twisters’ opening weekend such a success, how it captured nostalgia fo...
23 Jul 202426min
Longlegs, a healthy mix of genres, and pre-sales previews for Twisters
With Longlegs and Fly Me to the Moon joining the family films for a healthy variety of options on the big screen, we’re seeing strong turnout from all manner of audiences. But our eyes have turned to ...
16 Jul 202420min
Marketing for Minions and MaXXXine
With Despicable Me 4 and MaXXXine debuting for the 4th of July long weekend, we have a lot to cover from the 5-day weekend period, with audience analysis for the overlap between Minions and Inside Out...
9 Jul 202423min
A Quiet Place, Horizon, and the perfect length for a film
A Quiet Place: Day One launched with a franchise-high debut, but how did Kevin Costner’s Horizon: An American Saga measure up by comparison? Join us Behind the Screens for a deep dive into the audienc...
2 Jul 202417min
Inside Out 2 becomes the highest grossing movie of 2024
Returning from CineEurope, we’re diving right into the box office phenomenon that is Inside Out 2. With Pixar’s newest movie hitting the number 1 spot for the year’s box office to date, we’re examinin...
25 Jun 202417min
Turning the box office Inside Out from CineEurope
Live from CineEurope, Matthew and Simon dive through the explosive opening of Pixar’s Inside Out 2 this past weekend, where it broke records for the year-to-date and provided a boost to the box office...
20 Jun 202415min
How did Memorial Day disappoint? Furiosa marketing recommendations
With the Memorial Day weekend underperforming against expectations, we’re looking at what exhibitors can do to boost interest in Furiosa and Garfield with their movie marketing. Join us Behind the Scr...
29 Mai 202416min
