
The State of Startups in the Outdoor Industry
Ever dreamed of starting your own business in the outdoor industry — or ever wondered what it takes, and how you’d go about it? We talk about the state of startups in the outdoor industry with Moosejaw CEO, Eoin Comerford. And as the CEO of an outdoor retail company — as well as his work with the Moosejaw Outdoor Accelerator, where Eoin works closely with new companies and founders — Eoin is extremely well positioned to talk about the startup landscape today, and in this conversation, he provides numerous thoughts, tips, and bits of advice about funding, what success looks like; opportunities with the Moosejaw Outdoor Accelerator; and more.TOPICS & TIMES:How much interest in the outdoor industry in terms of new companies (2:39)How has the startup landscape changed? (3:28)What else are you looking at to gauge interest in various sectors of the outdoor space (7:48)Consumers looking more to experiences than products (10:15)Trends / Predictions (12:02)Increased Diversity (13:31)Other companies / founders Eoin’s been working with (20:43)Scope of Assistance Provided (24:15)Moving Past Your Startup as a Side Hustle (29:45)Funding / Funding Options (32:58)How to Become Attractive to Investors? (35:15)Kickstarter-Type Platforms (37:42)What does Success Look Like? (39:58)Where do you see the industry going? (47:34)More on the Moosejaw Outdoor Accelerator (53:14)RELATED LINKS:Become a BLISTER+ MemberPre-Order our 23/24 Winter Buyer’s GuideOur Open Mic SeriesCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
12 Jun 202359min

Brendan Leonard (@semi_rad) on Fatherhood; Creative Work; & the Nuts-&-Bolts of Making Just about Anything
Brendan Leonard (semi-rad.com) is back to talk about fatherhood; creative work and the nuts-and-bolts of creating; ‘staying in your lane’; and his new book, MAKE IT, which is an easily digestible guide to making just about anything, actually.TOPICS & TIMES:Cooking (3:20)Fatherhood (6:50)Child Rearing as a Creative Project (12:54)Outdoor Activity Level (14:54)Tips for Pacing @ Hardrock 100? (20:12)Balancing Fatherhood & Creative Work (24:54)Brendan’s book, MAKE IT (31:43)Staying in Your Lane (37:21)How to Sell & Market Products (46:10)Tip: Work with People You Like (52:00)Taco Week (55:39)Where / How to get MAKE IT (58:24)Brendan’s Open Mic piece (1:01:01)RELATED LINKS:Become a BLISTER+ MemberPre-Order our 23/24 Winter Buyer’s GuideOur Open Mic SeriesCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
5 Jun 20231h 9min

Reviewing the News w/ Cody Townsend (May 2023)
Cody and Jonathan discuss the case for climate optimism; this season’s record number of skier visits; Super El Nino; the Most Canadian News; mountain town advice (including a new pick-up line for use in mtn towns?); and of course, they’re talking about Succession.TOPICS & TIMES:The Case for Some Climate Optimism (9:16)Record # of Skier Visits (14:56)Mtn Towns Being Loved to Death? (23:39)Most Canadian News (35:06)Super El Nino (39:51)Mountain Town Advice (43:56)Cabin vs House? (44:01)Training for ski season? (47:11)High school ski racing dynamics (55:04)Dating / finding romantic partners for mtn adventures (58:53)What We’re Watching: Succession (1:10:00)RELATED LINKS:Blister Summit 2024 Registration & InfoBecome a BLISTER+ MemberCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
29 Mai 20231h 42min

Icelantic Skis Founder, Ben Anderson, on the Lucky Breaks, Tough Beats, & Key Moments in Building Icelantic
So how much of the Icelantic backstory do you know? Jonathan talks to Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where their name and logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more.TOPICS & TIMES:What is Icelantic? (5:34)Ben’s background (7:22)When did you decide to start a ski company? (12:55)College (15:54)Names & Logos (25:22)Funding (32:04)First Tradeshow (36:18)Manufacturing (38:48)Prototyping & Development (46:30)Expanding into Other Product Lines (54:03)Winter on the Rocks (1:05:15)What’s Next? (1:19:15)RELATED LINKS:Become a BLISTER+ MemberCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
22 Mai 20231h 30min

Deep Dives with Angel (May 2023)
Angel Collinson just experienced “the best two weeks of my life,” so we discuss that; the process of self discovery; Sam Elias’ & Hillary Allen’s recent Open Mic pieces, and why writing is often wrestling; and then in our ‘Ask Angel’ segment, we go over a number of the questions that you had for Angel.TOPICS & TIMES:The Best 2 Weeks of Angel’s Life (2:19) How to discover, “Who am I?” (14:22)Work & Consumerism (24:05)Sam Elias’ & Hillary Allen’s Open Mic Pieces (33:13)Ask Angel (45:31)What is the best part of your day? (46:12)Biggest mistake you’ve made in your life? (48:32)How to calm your mind re: making money? (55:53)Favorite book of your voyage so far? (1:05:46)Book suggestions in general? (1:09:33)RELATED LINKS:Deep Dives with Angel (April 2023)Blister Open Mic SeriesBecome a BLISTER+ MemberCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
15 Mai 20231h 17min

Brand Building, Trend Chasing, & Our Advice to Ski, Bike, & Running Shoe Companies
Ever been mad about a brand killing off or changing your favorite product? Ever been confused by the sea of very similar-seeming products that a brand makes? Today, Jonathan is talking with our bike editor, David Golay, and our running editor, Matt Mitchell, about brand identity, creating customer loyalty, trend chasing, and more in the ski, bike, and running industries, and what advice we have for companies to reduce customer confusion and increase the staying power of brands, product lines, & individual products.TOPICS & TIMES:Building Lasting Brands & Product Lines (4:37)The Two-Year Product Cycle (17:54)Outdoor Industries vs the Fashion Industry (30:22)Operating like tech companies vs luxury goods companies (32:28)Importance of a cohesive design aesthetic? (43:11)Establishing loyalty to a product line (46:33)What Matt would like to see from Running Companies (54:10)Trend Chasing (58:29)Anti-Trend & Brand Identity (1:06:30)RELATED LINKS:Become a BLISTER+ MemberBlister Summit 2024 RegistrationBlister YouTube ChannelCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
8 Mai 20231h 15min

Reviewing the News w/ Len Necefer (April 2023)
While Cody is off trying to get on top of some peak somewhere, we brought in a guest host who can actually draw more than 100 listeners: Dr. Len Necefer, founder of Natives Outdoors and the Sonoran Avalanche Center. Len and Jonathan talk about the Gwyneth Paltrow ski trial, The Most Sonoran News, Luis Benitez & the creation of a new federal office of outdoor recreation, mountain town advice, and, you’ll hear the craziest “What We’re Reading” segment in the history of Reviewing the News.You can also check out our panel session on The Future of Snowsports with Len — and all the Blister Summit panel sessions and brand lineup videos — on our BLISTER YouTube channel.TOPICS & TIMES:Len’s work & background (2:44)Gwyneth Paltrow Ski Trial (9:05)Luis Benitez / Federal Outdoor Rec Office (13:51)CO2 & Direct Air Capture Tech (20:51)CO2 Removal isn’t Enough (20:51)The Most Sonoran News (26:40)Mountain Town Advice (31:14)What We’re Reading & Watching (38:12)Len's Summer Work & Feature Films (49:07)RELATED LINKS:Become a BLISTER+ MemberBlister Summit 2024 RegistrationBlister YouTube ChannelCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
1 Mai 202355min

Story Time with Hoji, Rory Bushfield, McKenna Peterson, & Forrest Shearer
In this hilarious conversation, Jonathan asks Hoji, Rory, McKenna, and Forrest about their favorite lines, closest calls, and craziest stories from their years of professional skiing & snowboarding. (You can also watch this panel session — and all the Blister Summit panel sessions and brand lineup videos — on the BLISTER YouTube channel)TOPICS & TIMES:Introductions (3:06)Favorite Line of All Time? (4:15)Favorite Day or Trip? (12:53)Crashes & Close Calls (21:41)Most Starstruck Moment? (42:38)Pivotal Career Moments (47:08)Who / What Inspires You? (53:50)Managing Fear (57:32)RELATED LINKS:Become a BLISTER+ MemberBlister Summit 2024 RegistrationBlister YouTube ChannelCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
24 Apr 20231h 3min