€0-120M in 2.5 years...is this THE Most Exciting Revolution in Food & Bev. Grocery Ever?
How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration o...
6 Sep 201935min
Tony's Chocolonely launches in the UK...and it's flying
How do you grow a Chocolate brand to €70m in Sales without ever spending a penny on advertising? How do you get into EVERY SINGLE Sainsbury's store in the UK at launch...and account for over 35% of Ch...
11 Aug 201930min
Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands
Who manages to create and build not 1 but 2 insurgent food brands that transform categories and what shoppers expect from their supermarket aisle? That's right, James Averdieck of The Coconut Collaber...
17 Jul 201923min
Founder of VitHit, UK's Best Selling & Fastest Growing Functional Drinks brand talks to us about how long it can take
Did you know that it's NOT a Coke or a Pepsi-owned brand that holds the title of the UKs best-selling functional drink, but an Irish brand called VITHIT! I really enjoyed talking to my old buddy and f...
1 Jul 201935min
Sam Dennigan, Founder of Strong Roots, the UK's Fastest Growing Food & Beverage brand
In this episode we talk to Sam Dennigan, Founder and CEO of the UK’s Fastest Growing Food Brand, Strong Roots. Strong Roots is a super-successful frozen food brand that offers plant-based, tasty, conv...
9 Jun 201920min
World-leading expert in Global Consumer Goods Industries tells us what's worrying large CPG companies right now
Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer...
12 Mai 201932min
Huel: How to drive growth in 3 insurgent brands, CEO James McMaster
James McMaster, CEO of insurgent brand Huel, describes his experience of driving transformational growth at 3 well-known global food brands. He talks about how mindset beats skill-set, the importance ...
10 Mai 201933min
Ep 02: Introducing the new 4Ps of Transformational Growth in CPG categories
Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (...
2 Mai 20193min
