Brand Master Podcast

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs gets it wrong.  Next, we’ll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, google ads, content marketing, SEO, social media marketing, PPC, email marketing, and much more.  Then, you’ll discover how brand strategy differs from marketing strategy in the way it defines who it wants to influence and how it will influence them.  Finally, you'll learn that brand strategy is the who, what, why, and how while the marketing strategy is the where and when.  Branding without marketing lacks execution while marketing without branding lacks direction and both are needed for brand and business success.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

1 Mai 20214min

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn why it’s critically important for you to only work with clients who are aligned with the business you want to build and why bad clients will sabotage your progress. If your clients show these signs, take the time to have a direct conversation with them. If the relationship doesn’t improve, let them go professionally and reinvest that time into your own business and brand in order to find the right clients who value what you do. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

29 Apr 202110min

By the end of this episode, you’ll have 15 modern and actionable digital marketing techniques you can use to connect with your audience and grow your brand and business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll look at the branding vs marketing relationship and why it’s critically important to consider both in your digital marketing strategy.  Next, we’ll look at what digital marketing is and why there is no silver bullet despite what some digital marketing courses or tutorials might tell you.  Then we’ll jump into the strategies and tips that you can use to grow your brand and business. You’ll learn from this digital marketing video that there are many marketing strategies and tactics you can use but it’s important to be strategic in your approach.  Ensure you have a solid brand strategy and marketing funnel and then focus on three other techniques and apply consistency. Stick with it and you’ll see results.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

27 Apr 202116min

By the end of this episode, you’ll understand the value of brand advocacy, why advocates make great sales representatives, and how to create brand advocates from your existing customers.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn why paying for advertising and push marketing is much more expensive and more difficult than using brand advocates to generate sales.  You’ll discover why social proof compels us to take action more than brands telling us why they’re the best.  Then, we’ll look a 5 techniques that you can implement in your business today to start turning clients into advocates to grow your Brand.  If you want a strategy that allows you to focus on satisfying your clients and growing your reputation to pave the way for clients knocking on your door, then implement these steps into your business to make your clients happy and get them talking.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

24 Apr 20216min

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision.  Next, we’ll cover the key to raising awareness and how Facebook ads' brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget.  Then, you’ll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation.  You’ll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

22 Apr 202113min

By the end of this episode, you’ll have clarity on what brand voice is and how to go about developing a unique voice for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll take a look at the modern trend of human brands and why brands are becoming more distinctly human than ever before.  Next, you’ll discover why brand tone of voice and brand personality go hand in hand and how they’re both developed within the brand strategy.  Then, we’ll dive into how to develop your brand voice with a simple 4 step framework If you want to make your brand stand out or grow your brand in 2020, 2021, and beyond, whether on social media, your website or in the marketplace, you need to create a unique brand voice that will turn the head of your target market and help you make connections.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

20 Apr 20216min

By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do, and how to manage your brand more effectively.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover how expansive the brand manager’s role is and how it encompasses everything the brand does and communicates.  Next, we’ll cover some critical questions brand managers need to ask to analyze and optimize the performance and management of their brand.  Then, we’ll compare the brand management roles of brand managers from the big business world and the small business world and how they oversee brand-building roles such as content creators, designers, developers, copywriters, Facebook and Google ads experts, and social media managers.  Finally, you learn the key responsibilities of a brand manager, how to become a brand manager, and how to build a brand in 2020. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

17 Apr 20216min

By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about Eugene Schwartz and his 1966 book Breakthrough Advertising where he introduced the concept of the 5 stages of consumer awareness.  Then, one by one we’ll dive into the 5 stages and how each stage leads to the next in a cohesive journey.  Finally, I’ll introduce you to a simple formula and communication technique that you can use in your brand strategy to communicate with relevance and resonate with your target market at every touchpoint.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

15 Apr 20218min