Brand Master Podcast

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.  Next, we’ll look at the definition of each being…  Brand Design = The Design Of The Visual  Brand Brand Strategy = The Plan For Brand Expression  Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good.  Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more  Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

13 Apr 20216min

By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll break down the customer journey. We’ll look at how a series of steps represents your audience's journey to success and how customer journey mapping can help you design a better user experience.  Next, you’ll discover the customer story and how it differs from the customer journey. You’ll learn about the before state and the after state and how this can influence the overall experience you design.  Finally, we’ll break down an example of the difference between the customer journey vs the customer story when looking through the lens of an average entrepreneur’s story and how that can be used to design your brand experience.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

10 Apr 20216min

By the end of this episode, you’ll be armed with the most effective personal branding strategy that you can use to build your personal brand in 2021, 2030, 2040, 2050, and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the difference between business branding and personal branding and how the personal brand has become an increasingly important asset for entrepreneurs and influencers.  Next, we’ll cover the similarities between the two and most importantly, what the overarching goal of branding is.  Then, we’ll take some perspective by looking at modern marketing strategies and how many businesses try to build a brand through push marketing strategies that repel their target audience. I’ll also cover a very impactful book by Gary Vaynerchuck, The Thank You Economy, and the impact it had on my personal branding strategy and overall approach to business.  Finally, I’ll uncover the most effective personal branding strategy, which is simply being the most helpful person you can possibly be to your audience.  When you provide help, ideas, processes, tips, tactics, processes, and systems, or any other way you can help them overcome their challenges, your success will take care of itself.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

8 Apr 20217min

By the end of this episode, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience every interaction.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market.  Then, you’ll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand.  Then we’ll jump into all 21 touchpoints which include: [+] Advertisements  [+] Social Posts  [+] Video  [+] Mobile  [+] Website  [+] Podcasts [+] Direct Mail  [+] Email  [+] Blog Posts  [+] Workshops  [+] Webinars  [+] Support  [+] and more…  This video will leave you in no doubt that customer journey mapping requires a well-thought-out brand strategy that aims to shape the minds of the audience at every single touchpoint.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

6 Apr 20219min

By the end of this episode, you’ll have 9 brand storytelling strategies that will help you to create a brand story to captivate your audience and draw them in.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll discuss how consumer’s tolerance for push marketing is diminishing and how modern marketing strategies are adapting to a pull marketing approach.  Next, you’ll learn the scientific reason why storytelling is the most effective communication strategy available to brands.  Then, you’ll learn the 9 brand storytelling strategies you can take into your own business and brand to make human connections with your target market.  This video will show you that brand storytelling is not just for brands like Nike, Red Bull or Patagonia. If you apply these strategies, you can tell stories that will resonate with who your audience is and the journey they’re on.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

3 Apr 202111min

By the end of this episode, you’ll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal brand in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how a personal brand is an asset you can build to open doors in your business and personal life and how your personal brand already exists whether you’ve taken the time to develop it or not.  Then you’ll learn how to build a personal brand with a step-by-step process and modern personal branding techniques.  With these personal branding tips, you’ll be able to increase your personal brand value and awareness and build an asset that will open doors for years to come.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

1 Apr 202113min

By the end of this episode, you’ll have a clear understanding of how master brand storyteller red bull uses storytelling in their marketing strategy to captivate their audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

30 Mar 20217min

By the end of this episode, you’ll have an 8-step template to map your customers' journey and design a user experience that will influence your audience to become customers.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn what customer journey mapping is how it impacts your brand strategy, and the way you build your brand.  Next, you’ll learn about the relationship between branding and marketing and how your customer journey map plays a strategic role in aligning these two important strategies.  Next, I’ll give you a very relatable customer journey map example, which will provide clarity for how you can design your user experience.  Then you’ll learn about the importance of the human brand persona before we jump into the 8-step customer journey map framework. And that is your 8-step customer journey map template. Use it to design a user and customer experience that will excite and impress them at every touchpoint on the customer journey. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

27 Mar 202112min