Brand Master Podcast

By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, I’ll use a customer journey experience example to illustrate the concept of the customer journey map. You’ll learn that customer journey mapping is all about stepping inside your customers' shoes and uncovering what they experience.  The objective of mapping your customer journey is to understand  [+] Where they want to go  [+] Why they want to go there  [+] What are their limitations?  [+] What are their challenges? [+] How do they research?  [+] What problems do they need to solve?  [+] How do these problems affect them?  [+] What do they want to avoid? [+] What do they want to achieve?  Next, you’ll step into the shoes of your audience to understand the journey they’re on, how your brand fits into their lives, and how to ask questions to uncover their needs and emotions.  Finally, you’ll learn how customer journey mapping facilitates the design of the user experience in order to shape their perceptions about you, your brand, and how you can impact their lives.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

25 Mar 20215min

By the end of this episode, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll explore the human brand philosophy and why it’s becoming increasingly important for branding and marketing strategies to communicate with empathy and human engagement.  Next, we’ll go through the 7-step process that will give you the tools and techniques to define brand personality traits for your brand. And that’s it.  You now have the processes to define your brand personality traits and build brands to make human connections  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

23 Mar 20217min

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their lives as you do it.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll cover a bit of brand storytelling 101 and define what a brand’s story should not be about.   Then we’ll begin to uncover the objective and end goal of a brand story so you can clearly understand what you should be aiming to achieve from storytelling.  Then, step by step, I’ll run through a brand storytelling and development process that you can use so you know how to create a brand story for your brand.  [1] Understand the audiences life  [2] Step into their shoes  [3] Understand their challenges  [4] Uncover their emotional investment [5] Illuminate the two roads  [6] Tell Their Story  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

20 Mar 20217min

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your business or a client’s.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  If you’re considering a rebrand, you want to understand the rebranding process or you just want an example of a successful rebrand then this video is for you.  First, we’ll dive into the history of Mailchimp and how the founders grew the brand from a small startup to a $400 million dollar company before their rebranding strategy.  Next, you’ll discover how the rebranding idea came from natural evolution and demand from their customers.  You’ll see how Mailchimp repositioned itself in the market with a repositioning strategy to appeal to a broader audience.  Then you’ll discover how the founders made some critical and strategic decisions with a focus on their existing customers and loyalty to the brand personality that helped to build the brand.  Finally, we’ll explore the bright and energetic brand identity system that went against the technology industry trend which has continued to set them apart.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

18 Mar 202112min

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.  Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.  Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

16 Mar 20217min

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical.  First, we’ll cover what a brand strategy workshop is and the objective of running a strategy session.  Then we’ll cover the six most common mistakes you need to avoid.  [1] Not Setting the mood  [2] Not having a timed agenda  [3] Over Talking  [4] Not Managing Personalities  [5] Shutting down ideas  [6] Making Assumptions  If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and you are halfway there to developing a brand strategy in collaboration with your brand leadership team.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

13 Mar 20218min

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

11 Mar 20215min

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, I’ll break down what branding, brand identity, and brand strategy is and why these specific definitions matter. Next, you’ll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant.  Next, you’ll learn what is included in a brand strategy and how to develop a brand strategy from scratch.  By the end of this tutorial, you’ll have a roadmap to go out and develop a brand strategist for your own brand or your client.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

9 Mar 20219min