Brand Master Podcast

In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, I’ll share with you how terrible I was when I began to build my own personal brand and how important this period was in avoiding bigger mistakes.  I also share how I’ve taken inspiration from some of the biggest names in the business including Marty Neuemeir, Chris Do, Al Reiss, Seth Godin, and Gary Vaynerchuck.  Next, you’ll discover how being genuine in building relationships can lead to other people and influencers in the industry getting behind you and defending your brand-building and content-creation efforts.  Then, I’ll uncover the biggest personal branding mistake you could make and how someone in the branding industry is demonstrating exactly what not to do through the very actions they’re taking.  I share with you how multiple branding influencers have reached out to me to highlight how this content “creator” has consistently copied the Brand Master Academy content word-for-word. Since then, we’ve hired an external company to document evidence and issue multiple takedown notices, yet still, the “word-for-word” plagiarism continues (and more people are beginning to take notice). All of this sets the tone for the overarching message of this video. YOUR BRAND AND YOUR PERSONAL BRAND IS YOUR REPURATION.  THE ONLY WAY TO BUILD A SUCCESSFUL PERSONAL BRAND IS TO FIND YOUR OWN VOICE.  Regardless of where you are now in your personal brand building, take confidence in the fact that there is only one you.  Take inspiration from others, but put all your focus and effort into finding your own unique voice, opinions, ideas, and content and build a brand that you can truly and honestly call your own… For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

6 Mar 202110min

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so you can sell your strategies.  Next, you’ll learn how the discovery session and the strategy session fit into the sales process and the decision you need to make about how you structure your fees.  Then, we’ll dive into the details of the brand discovery session. We’ll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve.  We’ll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project.  From this video, you’ll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and you’ll be armed with invaluable information about how you can sell brand strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

4 Mar 20218min

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy collaboratively.  Then, you’ll discover how to run and brand strategy workshop using these questions as a framework and how each question opens up multiple questions to expand the conversation and the session.  Next, you’ll see how the target market takes center stage and how to leadership team can develop affection for the people they want to connect with.  This collection of questions is not just another branding questionnaire; it is the foundation of the brand strategy workshop and if used effectively by the brand strategist, can provide a solid foundation for brand strategy development.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

2 Mar 20218min

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services.  Then we’ll discuss why it’s so important to find and develop an effective positioning strategy for your branding & creative business.  Next, we’ll just into the actionable steps you need to take to uncover profitable niches.  Step 1: Identify Industries With High-Profit Margins  Step 2: Identify Sub_industries for more relevance  Step 3: Analyse the industry branding level  Step 4: Identify The Target Region  Step 5: Calculate The Number Of Businesses In Your Market  Step 6: Estimate A Conversion Rate  Step 7: Estimate Your Average Invoice  Step 8: Calculate Your Potential Revenue  Step 9: Rinse Repeat & Review  By the end of this episode, you’ll have a 9-step process you can use to uncover profitable niches to find high-paying clients that have the budget to pay you for your specialist brand strategy services.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

27 Feb 20219min

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to invest in it.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success.  Next, you’ll learn that a lack of branding metrics doesn’t mean wasted money and how branding works in the background to influence brand equity and in turn marketing metrics.  Then, we’ll uncover how building a brand and brand awareness goes beyond advertising and marketing spend and why consumers are drawn to pull branding not push marketing.  By the end of this episode, you won’t just have a clear understanding of the difference between marketing ROI and branding ROI, you’ll have a conversation shifter that will convince clients and stakeholders they need to invest in their brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

25 Feb 20216min

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid them.  Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.  Then, we’ll uncover the details behind the simple 7-Step Strategic Brand Naming Process.  Step 1: Know Your Audience  Step 2: Know Your Positioning Strategy  Step 3: Gather Positional Keywords  Step 4: Merge, Morph & Make Believe  Step 5: Quality Selection  Step 6: Check Availability  Step 7: Apply In The Real World  Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

23 Feb 20219min

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, I’m going to show you why authenticity in personal branding and business branding are slightly different before breaking each down one at a time.  I’ll show you how to extract the right level of personal brand authenticity using a specific technique and also highlight the dangers of misusing it.  Then. I’ll uncover the scientific framework I use to first develop the business brand personality and then, how that personality needs to be aligned with a certain strategic branding element to be truly authentic.  By the end of this episode, you’ll be crystal clear on the difference between business brand authenticity, personal brand authenticity, and how to go about developing a personality for your business brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

20 Feb 20218min

So, do you know the difference between brand promise vs tagline… or do you?  You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy.  In fact, this episode goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy.  By the end of this episode, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience, and how it does this at every touch point. Want to dive deeper? Check out the full article below. ⁠https://brandmasteracademy.com/brand-...⁠  For more brand strategy resources and downloads visit brandmasteracademy.com

18 Feb 202110min