079 | What Is Customer Journey Mapping
By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your ...
25 Mar 20215min
078 | Brand Personality Traits
By the end of this episode, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character. 👉 Lear...
23 Mar 20217min
077 | How To Use Storytelling
By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their liv...
20 Mar 20217min
076 | Mailchimp Rebrand
By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your bu...
18 Mar 202112min
075 | Personal Branding vs Business Branding
By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to ...
16 Mar 20217min
074 | Brand Strategy Workshop Mistakes
By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session. 👉 Learn more: https://brandmasteracademy.com/br...
13 Mar 20218min
073 | How Brand Storytelling Is The Future Of Marketing
By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects. 👉 Learn more: https://brandmasteracademy.com/brand-...
11 Mar 20215min
072 | Brand Strategy Explained
By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First,...
9 Mar 20219min
