Brand Master Podcast

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I’m going to show you how you can go about defining your brand awareness campaign to raise awareness for your brand and what most and the secret the best marketers use to connect.  Then, I’ll dive into the tools and techniques you can use to raise awareness for your brand before answering the question “How long does brand awareness take?”. In the end, you’ll understand what brand awareness is, why it’s so important, the key ingredient for a successful campaign, and how it’s possible to raise awareness with little budget.  Want to dive deeper? Check out the full article below. ⁠https://brandmasteracademy.com/how-lo...⁠  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

16 Feb 202110min

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target audiences?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.  With that, here’s what you’re going to learn I’m going to break down what your target audience is and how you can go about defining it.  Then, I’ll compare this definition to your target group and highlight the defining difference between the two.  Then, using your understanding of the difference, I’ll show you how you can strategically target your audience so you can build a hyper-target communication strategy for your brand.  In the end, you’ll understand the difference between target groups vs target audiences and how these distinct differences support the brand strategy.  Want to dive deeper? Check out the full article below. ⁠http://brandmasteracademy.com/target-...⁠  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

13 Feb 20214min

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target audiences?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.  With that, here’s what you’re going to learn I’m going to break down what your target audience is and how you can go about defining it.  Then, I’ll compare this definition to your target group and highlight the defining difference between the two.  Then, using your understanding of the difference, I’ll show you how you can strategically target your audience so you can build a hyper-target communication strategy for your brand.  In the end, you’ll understand the difference between target groups vs target audiences and how these distinct differences support the brand strategy.  Want to dive deeper? Check out the full article below. ⁠http://brandmasteracademy.com/target-...⁠  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

11 Feb 202111min

We’ve all seen double-meaning tagline examples before, but why are they so effective?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Brands that are able to make neural connections in the brain associated with the idea they want their audience to remember have a significantly greater chance own owning that position in their mind.  With that, here’s what you’re going to learn First, I’ll show you why the strategic role of the tagline plays an important part in positioning a brand and how a double-meaning tagline can help the brain to associate a brand with a given position.  Then I’ll show you some iconic examples of double-meaning taglines before breaking down the meaning behind them.  Finally, we’ll identify the individual neural connections and associations that these brands make through their tagline and how that solidifies their position.  In the end, you’ll understand the scientific reason behind why this type of tagline is one of the most potent tools in brand strategy and you’ll be inspired to develop your own for your brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

9 Feb 202111min

What are the advantages of brand positioning and how can you leverage them to dominate your market?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Building a brand without a strategy is branding for show and without strategic advantages, it has little hope for success.  With that, here’s what you’re going to learn in this video First, I’m going to show you how different brand positioning approaches offer different advantages in your branding and marketing efforts.  Then, we’ll discover how some of the biggest and most popular brands in the world gain significant advantages over their competitors through their positioning strategies.  You’ll learn that there is no one-size-fits-all approach to position and why that’s an important edge in developing your position.  Finally, you’’ find out how positioning is a creative game and there are infinite ways to position your brand apart from your competitors through creative strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

6 Feb 202114min

When it comes to brand positioning, how do the best brands in the world do it? Do they use strategy? Do they use creativity? How do they find a unique position?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Before we motivate you to find a unique position for your brand with these exceptional brand positioning examples, let’s take a second to take stock of this strategic task. When it comes to building a brand, no task is more critical than developing the brand positioning strategy. Think about it…  The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors. According to the “Father of Modern Marketing” Philip Kotler, brand positioning is: “The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market” In other words, your positioning strategy attempts to tell your audience (and have them remember), why they should pick your brand over your competitors.  There are many ways to position a brand and many types of positioning strategies though it's important to remember that brand positioning is a creative game.  With the right position, you can give your audience something new by simply existing. Bold brands that capture the attention and imagination of their audience are born in the strategy room from creative thinking and problem-solving.  Do you have a strategy room for your strategic thinking? Do you have any handy hacks for creating a strategic thinking environment? Let me know in the comments Right Now!  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

4 Feb 202112min

So, you’re putting a brand together, you’re doing it right and you’re looking for differentiation strategy examples to spark ideas right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  It’s no secret that developing a strategic brand needs a differentiation strategy to differentiate your brand from the swarms of other brands all offering similar products or services… But here's the thing.  Everything about the brand speaks to their proud British heritage and they leverage the characteristics that come with this association How could this apply to the brand you’re building? Can you leverage heritage or origin to build trust? When it comes to developing a brand strategy, there is no element throughout the entire brand development process that is more critical than the differentiation strategy.  Which of the above examples was the most inspirational and did any spark an idea? Let me know in the comments Right Now! For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

2 Feb 202110min

So, you’re building a brand, and its time to come up with that tagline or slogan or catchphrase, or motto that people will remember.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  But which do I need to help my brand grow? That’s your slogan, right? Or is it your tagline? Is there a difference? Are they one and the same? Or are they strategic tools for specific scenarios?  In this article, we’re gonna dissect the two and put them side by side so you won’t need to ask any of the above questions again.  In the world of branding and marketing, there’s no shortage of elements that cross over to the point that it can often be difficult to distinguish between them. It’s important to know when you’re building a brand, which tools to use, and when.  The tagline is a critical tool for establishing an initial position in the market by associating the brand with the difference and value they offer. The slogan is a useful and flexible tool for testing different approaches and can sometimes open the door to a broader idea-based positioning.  Are you building a brand using either of these tools? Are you already using them correctly or will you change your approach going forward? What is your biggest takeaway here?  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

30 Jan 20215min