055 | Building Brand Equity
In this episode, you’ll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audience to choose you. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First I’ll give you a quick brand equity explanation so you understand the meaning and importance of this branding term. Then, I’ll dive headfirst into this 10-step process that you can take into your branding and marketing efforts to ultimately grow your brand including these techniques. Building Visual Awareness Using Effective Positioning Communicating Your Brand Difference Engaging With Brand Personality Leveraging Brand Storytelling By the end of this episode, you’ll have an actionable plan to begin growing your brand equity and the value of your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
27 Jan 20218min
054 | What Is Brand Equity?
In this episode, you’re going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your branding expertise. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’re gonna learn how marketing gets you sales but it doesn’t build you an asset that investors look to for value in your business in the way that brand equity does. Next, you’ll discover how the willingness of a customer to choose your brand or to pay a premium for it can be quantified into an asset that increases the overall value of your business and brand. Finally, I’ll show you how leveraging this business term will raise your profile as an expert and earn the trust of your prospective clients so that you can help their business (and brand equity) grow. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
25 Jan 20215min
053 | Brand Storytelling Examples
In this episode, you’ll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with these brand storytelling examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll quickly cover what brand storytelling is and why the biggest brands in the world leverage this strategy to connect with their target market and build deep relationships. Then, using brand storytelling case studies we’ll dive into brand story examples from some of the most well-known brands in the world including Spotify, Dove, Airbnb, Warby Parker and Nike, By the end, you’ll have a fresh perspective on how creative and fluid brand storytelling can be and why it’s so effective in engaging audiences, building relationships, and growing brands. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
22 Jan 20218min
052 | Brand Strategy Workshop
In this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the role and goal of a brand strategy workshop and how it forms the foundation of any effective brand strategy. Next, you’ll learn the formation and structure of each of these strategy session approaches and the shared goal across all formats. Then we’ll dive into the in-person workshop structure and how it leads to collaborative insights and effective relationship building as well as covering the pros and cons of this approach. Finally, we’ll explore the remote brand strategy workshop approach and why this approach is becoming increasingly popular with smaller branding agencies in this post-pandemic world. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
20 Jan 202112min
051 | What Is Brand Architecture
In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it. Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies. Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth. Finally, you’ll discover the main brand architecture models including a branded house and a house of brands, and see some brand architecture examples in the Apple, FedEx, and Unilever brands. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
15 Jan 20219min
050 | What Is Brand Storytelling
By the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can leverage it to make connections with your customers. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what exactly brand strategy is and debunk the biggest myth and mistake that small businesses and brands make. Then, we’ll highlight exactly who the brand story should shine a light on and how the journey of your audience takes center stage. Then you’ll discover the end goal of storytelling and how to effectively weave your brand into the story of your audience as the route to their objectives. Finally, you’ll see a brand storytelling example from Nike and how they use brand storytelling to effectively make emotional connections with their audience. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
13 Jan 20218min
049 | Brand Personality Examples
By the end of this episode, you’ll have seen how 10 of the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ The brand personality examples include: Lego Alfa Romeo Dove Nike Lynx / Axe TOMS Shoes Mercedes Benz Coke Ikea Apple The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences. We’ll uncover each brand's visual identity style, language, tone of voice, and characteristics used throughout their brand communication. When you sit down to develop your brand strategy and personality for your brand, review this video and take inspiration from the most loved brands in the world. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
8 Jan 202114min
048 | Brand Positioning Mistake
By the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll discuss an idea put forward by an industry influencer that unless you plan to change your entire industry then you don’t have a strategy. Then I’ll debunk that myth to focus on what positioning and brand strategy is actually about and what professional brand strategists know to be true. Contrary to the belief that your brand needs to be revolutionary, industry-changing, innovative, or disruptive, you’ll learn that an effective brand position strategy is about being more relevant and appealing to your audience. So stop making this #1 brand strategy mistake and start positioning your brand effectively. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
6 Jan 20214min
