Brand Master Podcast

By the end of this episode, you’ll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise and get more clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll break down exactly what a brand audit is and what objectives and goals the audit aims to achieve.  Then you’ll discover why an audit is beneficial to any business at any level whether they’re losing money on marketing or growing fast.  Next, we’ll break down what a brand strategist covers within the brand audit including the brand strategy elements, the visual brand, and the brand’s marketing activities.  Finally, you’ll learn exactly what clients get, how they can use it to grow their brand, and why strategists should be using brand audits as a tool to get in front of established businesses.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

3 Jan 20217min

By the end of this episode, you’ll have a detailed 10-step technique you can use to sell your first brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how selling brand strategy becomes easier as you grow your brand strategist profile with experience and case studies.  But to get to where you need to get your first clients and case studies you can use to generate new business.  You’ll learn how to warm up your relationship with your existing brand design clients to land you back on their radar before offering them some exclusivity.  Then, you’ll learn how to frame the value of your offering and get them to make an entry-level commitment to your discounted audit.  Next, You’ll deliver their audit report with your discounted quote before getting to work on delivering the strategy.  Finally, you’ll learn how to gather social proof from those happy clients that you can leverage to increase your brand strategy client base.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

25 Des 20207min

By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll dissect brand strategy and separate it from brand and visual identity design. Then we’ll look at a 10,000-foot view of branding and uncover the science and psychology behind how brands connect.  Next, we’ll look at the deliverables of brand strategy including audience persons, competitive research, positioning and differentiation strategy, brand personality and tone of voice, and of course brand messaging and storytelling.  Then, step by step you’ll discover how brand strategies are developed, the chronological order of events, and the impact of brand strategy and brand management on brand awareness and the overall success of the brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

23 Des 202012min

By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product, or service to increase the chances of your audience remembering you.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn that the brand name is far more important than most business owners realize and the biggest mistake to avoid that most entrepreneurs make.  Then, you’ll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position.  Next, we’ll uncover the critical importance of both clarity and memorability and the facilitative role the name has played for the world’s biggest brands like Nike and Apple.  Finally, I’ll cover some crucial tips you need before deciding on a brand name and some ideas and processes to give you the best chance of finding the perfect name for your brand.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

18 Des 202013min

By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A Battle for your mind”, is more effective than ever in modern branding.  Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.  Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors.  Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

16 Des 202010min

As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs.  First, you’ll learn about finding clarity in the problems you solve before Identifying the group of people that most want or need that solution.  Then, you’ll learn how to craft an audience persona by starting broad and then defining the details through demographics and psychographics.  Next, you’ll learn how to uncover their wants, worries, fears, and desires so you know what drives them before you uncover the journey they’re on.  Finally, you’ll extract the emotions they have linked to that journey so you can resonate with them on an emotional level.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

11 Des 20209min

By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn the importance of the discovery session and how this influences the relationships you have with your client and the strategic brand you build.  Then, step by step, you’ll begin developing a strategy for your brand starting with a solid foundation.  Next, you’ll learn about positioning and differentiation to set your brand apart from the competition and make your business the obvious choice for your audience.  Then you’ll discover the importance of infusing characteristics and personality into your brand messaging, storytelling, and brand identity.  Finally, you’ll learn about brand collateral, expression, and marketing to deliver your brand to the world, raise your brand awareness, and manage your brand like a pro.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

9 Des 202013min

By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn what a target market is not and how broad categorizations can work against your brand clarity and messaging.  Then you’ll learn how brands spend millions in wasted advertising because their audience is not refined.  Next, you’ll discover the levels of control and influence you have over how your brand is perceived and how you can leverage them.  Finally, you’ll uncover the value of a refined target market when crafting a message so it resonates and raises your level of brand awareness.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

4 Des 20206min