031 | Cost vs Price vs Value
Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money. Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings. You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business, and your clients. Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique. By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
4 Nov 20208min
030 | How Much To Charge For Brand Strategy
When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work. In this video, I’ll save you months of trial and error by showing you how you can go about charging for your brand strategy services, so you feel confident and your clients feel comfortable. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down the two most common pricing structure approaches for both creative and strategic branding services. You’ll discover the benefits of each approach including how you can structure payments in proportion to the goals your work helps to achieve or using a standardized flat fee approach. Finally, you’ll learn why it’s important to choose the structure that suits you so you can deliver your pricing with conviction to ultimately influence your prospect's decisions. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
30 Okt 20208min
029 | Get Paid For Brand Strategy
When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use. In this episode, you’ll learn the different ways you can generate revenue from selling brand strategy services so you can get paid more for the branding work you do. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Before we cover how to get paid for strategy, we’ll cover the psychological shift you need to undertake before so you can confidently position yourself to charge premium fees. You’ll learn how to save hours of unpaid time by charging for the upfront work you do along with a marketing hack to execute it. Then, you’ll discover where the bulk of your revenue as a strategist is made and how you can create additional revenue streams in this phase. Finally, we’ll separate your executions services, ongoing recurring revenue streams, and a high-ticket service for you to supercharge the profitability of your branding business. By the end of this episode, you’ll have techniques to create 5 separate income streams from the brand strategies you create and how you can move towards a high paying advisory role. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
28 Okt 202012min
028 | Charge More For Branding
One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”. In this video, you’ll learn 5 techniques you can take into your branding business today to change your client conversations and charge more for your work. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn the key to distancing yourself from the cheap design market through differentiation. Then, you’ll learn how to earn trust by directing your conversations through strategically placed questions, intent listening and empathy. Finally, you’ll discover the impact of displaying you expertise and educating your prospect on the possibilities for their brand. By the end of this episode, you’ll have a set of actionable tips and techniques you can bring into your business right now to start charging more for your branding services to transform your earnings. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
23 Okt 202010min
027 | Win New Clients
The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’ll show you 10 actionable techniques you can use to convert leads into sales. First, you’ll learn about the value of speaking business, asking strategic questions, and listening actively. Then, you’ll discover the power of empathy and how your prospect will see you as an expert without you saying much. Finally, I’ll show you how your clients' own aspirations and ambitions can unlock their desire to do business with you. By the end of this episode, you’ll have a set of actionable techniques you can take into your branding business to boost your revenue and grow your business. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
21 Okt 202011min
026 | Market Your Branding Business
When I first became a freelance brand builder, I was naïve. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ I had no idea how to build an actual business with processes that attracted leads and systems to convert them into paying clients. In this episode, I want to give you the tips and techniques it took me years to figure out so you can build a profitable branding business in minimal time. First, I’ll show you the most important brand strategy for your own business so can attract the right type of client with the right budget. Then you’ll discover the impact of tailored messaging and the dos and don’ts of price positioning. After that, you’ll learn about the importance of funnel marketing to your branding business and including lead magnets, email marketing, an offer, a sales process and a marketing strategy. By the end of this episode, you’ll have the tips, techniques and steps it took me years to figure out which you can take into your business right now. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
16 Okt 202015min
025 | Strategic Brand Design Process
Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ If you’re still winging it with your processes and designing off the cuff, you’re not building a business, You’re selling your skills. In this video, you’ll learn an 11-step brand design process to build strategic brands from a brand strategy. This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the needle. From strategy review to ideation, word mapping to thumbnailing, illustration to art direction, we’ll break down the agency process step-by-step. By the end of this episode, not only will you have a proven brand identity design process to bring into your business, you’ll have a valuable perspective on the importance of business processes. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
14 Okt 202017min
024 | Time Management For Designers
So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business.. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Those that don’t control it go nowhere. Those that do, open up endless possibilities to move their business forward. In this episode, you’re going to learn 15 actionable time management tips & techniques to conquer time-sapping obstacles to become a productivity machine. First, you’ll learn about the power of combining the time blocking technique and productivity software and the biggest killer of your attention and concentration. Then, you’ll discover what I found to be my biggest breakthrough and the book that helped me find my discipline. You’ll find out what tasks are critical to a productive day and what you need to put a strict timer on to avoid getting derailed. Finally, you’ll learn how the hustle culture can work against you and why downtime is so important. By the end of this episode, you’ll be armed with 15 actionable techniques you can use to get more done, manage your time effectively and start moving your business forward. For more brand strategy resources and downloads visit https://brandmasteracademy.com/
9 Okt 202019min
