Brand Master Podcast

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  The power of the mind plays a critical role in the success or failure of your business. Learn to control it to build your self-esteem and it becomes the driver of your success. In this episode, you’ll learn 7 realistic and actionable ways to take control of self-doubt and insecurity to boost your confidence and build your self-esteem, so you can become the business leader you were meant to be.  First, you learn to use the power of visualization so you can begin to believe what you can achieve.  Then, you’ll learn about the zone to help you grow and a technique to silence the biggest critic in your life.  You’ll discover the important role failure plays in your success and how to turn it into an advantage and how to use your mirror as a source of inspiration to become your own influencer.  Finally, you’ll learn how to use perspective to see the positives and realize you’re a lot further down the path to success than you might think.  By the end of this episode, you’ll have a set of practice and actionable techniques you can use straight away, to banish your self-doubt and insecurity and begin to build up your self-esteem and confidence piece by piece.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

7 Okt 202014min

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  If you need revenue to get you through, then there are plenty of ways to use your design skills to bring it in. In this episode, I’ll show you that there’s more to earning money from your graphic design skills than freelance client work.  In fact, I’m, going to show you 10 specific and creative ways that you can leverage your skills in different ways, to not just earn revenue, but to potentially build a profitable and successful side business during quiet times.  By the end of this episode, you’ll be armed with a tonne of ideas, you can go out and put into action strength away to boost your design revenue and earn consistently throughout the year. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

2 Okt 202013min

So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Well, you’re in luck, because in this video, you’re going to learn the 4 key strategies you need to increase your revenue, get more clients, and grow your branding business.  First, you’ll learn about the key business strategies you need to consider in order to implement scalable processes and develop a compelling offer.  Then, you’ll learn about developing an effective brand strategy for your own branding business before we jump into how to get leads through your marketing strategy. Finally, you’ll learn why your sales process is such an integral part of growing your business and how you can sell without selling.  By the end of this episode, you’ll have a clear roadmap to develop a branding business that’s positioned for growth and scale. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

30 Sep 202015min

Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this chat on the Brand Master Podcast, I have a well-known brand strategist and co-host with Chris Do on The Futur, Ms Melinda Livesey. In our chat Melinda uncovers a little about her journey to become a brand strategist though we quickly move on to marketing and sales tactics that have helped her to grow her personal brand, reparation as a brand strategist and of course her strategy agency. Melinda reveals some nuggets of gold and invaluable guerrilla marketing tactics she used (that any budding brand strategist can replicate) to get her first brand strategy clients.  We also dive into the brand strategy discovery session and brand strategy workshop process, selling consultancy services and the benefit of providing stand-alone strategy services to branding and creative agencies.  Finally, we discuss the graphic design skillsets that transfer seamlessly into the brand strategist role and the skillsets you need to develop to become a successful brand strategist. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

23 Sep 202049min

In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, I’ll show you the different types of brand strategy sessions including the brand strategy workshop and the remote strategy session and how to choose an approach that works for your clients and your branding business.  Then we’ll cover the overarching goals of the brand strategy session so you stay on point to get the information you need.  Finally, I’ll break down the three phases of the brand strategy session which include the discovery session, the market research session and the brand strategy development session.  By the end of this episode, you’ll be crystal clear on what a brand strategy session is, how they’re structured and what you need to do to plan a successful session with your clients.  Want to dive deeper? Check out the full article below. https://brandmasteracademy.com/what-is-a-brand-strategy-session/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

18 Sep 202011min

In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  With that, here’s what you’re going to learn: First, I’m going to show you how planning deliverables and execution deliverables differ and why you need to decide your position.  I’ll highlight your customer journey and why it’s critical for you to decide the role you’ll play in that journey.  Then, section by section, element by elements, I’ll go through the 23 branding deliverables you need to consider if you are providing brand strategy to your clients.  From poisoning to personality, messaging to brand Identity, marketing strategy to content execution, I’ll cover everything your audience will be thinking about, and things they won’t.  By the end of this episode, you’ll have a clear understanding of where you’re audience is going, what they’ll need and what role you’ll play in those deliverables.  Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/brand-strategy-deliverables/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

16 Sep 202020min

In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  With that, here’s what you’re going to learn.  First, I’ll show you the importance of how your prospect see’s you and how you can influence their perceptions through your position.  Then, I’ll show you how to use science and emotional intelligence to build rapport, trust and professional status.  Finally, I’ll show you a technique that will help your prospect see a different perspective and increase their desire to hear the advice you have to offer.  By the end of this episode, you’ll know not just how to sell brand strategy, but how to lay the foundations for a long-term profitable client relationship.  Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/how-to-sell-brand-strategy/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

11 Sep 20208min

In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ It’s not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly.  From here we’ll separate the individual goals of each and how they’re used to achieve those goals.  Finally, this analogy will instantly solidify the difference for you so you’ll never confuse them again.  By the end of this episode, you won’t just have a crystal clear picture of the difference between branding and marketing, you’ll be able to use the analogy I give you to help colleagues and clients understand instantly. Trust me. They’ll thank you for it.  Want to dive deeper? Check out the full article below. http://brandmasteracademy.com/branding-vs-marketing/  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

9 Sep 20207min