Brand Strategy Unwankified

If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one? In this episode, I explore the hidden challenge most solo brand designers face: growing creatively wit...

28 Apr 202519min

If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I ...

22 Apr 202521min

For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding. This isn't just the process of strategy, but what it really means to be a brand strategist. From why no one wants t...

15 Apr 202523min

Not sure how to fit brand strategy into your design process?  This is the episode for you: Why strategy doesn't have to be as complex as you think The 5 steps in my SIMPLE framework How to seaml...

7 Apr 202522min

Struggling to position yourself as a brand strategist? Finding clients don't want to or aren't ready to buy brand strategy services? In this episode, I break down the Brand Strategist Focus Funnel (BS...

3 Apr 202526min

Over-engineered avatars are the brand strategy equivalent of a chocolate teapot - seems fun, but not fit for purpose. In this episode, I'm rethinking customer avatars, because the overcomplicated, dee...

26 Mar 202516min

Brand strategy is full of buzzwords, but does it need to be?  In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between...

21 Mar 202517min

The C Word Podcast is evolving!  Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jar...

21 Mar 20256min