110. Brand Strategy Can't Predict the Future
We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success. I want to challenge those ideas. Because what if strat...
1 Jul 202512min
109. 5 Simple Ways I've Uplevelled My Brand Strategy
If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you. I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outc...
24 Jun 202515min
108. Crafting a One Page Brand Strategy
Ever handed over a 30-page brand strategy doc no one read? Let’s fix that. In this episode I'll share an approach your clients will love you for: • The 7 elements every one-pager brand strategy should...
13 Jun 202513min
107. Pricing to Make More Money with Your Pricing Queen
Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work. In the value packed episode we cover: • Mistakes creatives make with pricing • Charging your worth vs charging your v...
2 Jun 202535min
106. Design Gaps that Strategy Fills
Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through. Vague briefs that leave you guessing Research that doesn’t ...
27 Mai 202514min
105. One Offer You Need to Turn Lurkers into Hot Branding Leads
Build a brand audit offer and attract clients pre-disposed to purchasing strategic services: In this episode: • The purpose of a brand audit offer • How to implement it super quickly • The simple fra...
20 Mai 202525min
104. What Clients Think 2025 with Carol Mackay
Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025. We explore: • The impact and opportunity of AI for designers • The changing te...
12 Mai 202540min
103. 10 Steps to Create Strategic Case Studies that Sell
Are your case studies costing you strategic credibility? If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar. In this episode, learn how to c...
6 Mai 202521min
