Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

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Episoder(132)

108. Crafting a One Page Brand Strategy

108. Crafting a One Page Brand Strategy

Ever handed over a 30-page brand strategy doc no one read? Let’s fix that. In this episode I'll share an approach your clients will love you for: • The 7 elements every one-pager brand strategy should...

13 Jun 202513min

107. Pricing to Make More Money with Your Pricing Queen

107. Pricing to Make More Money with Your Pricing Queen

Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work. In the value packed episode we cover: • Mistakes creatives make with pricing • Charging your worth vs charging your v...

2 Jun 202535min

106. Design Gaps that Strategy Fills

106. Design Gaps that Strategy Fills

Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through. Vague briefs that leave you guessing Research that doesn’t ...

27 Mai 202514min

105. One Offer You Need to Turn Lurkers into Hot Branding Leads

105. One Offer You Need to Turn Lurkers into Hot Branding Leads

Build a brand audit offer and attract clients pre-disposed to purchasing strategic services: In this episode: • The purpose of a brand audit offer • How to implement it super quickly  • The simple fra...

20 Mai 202525min

104. What Clients Think 2025 with Carol Mackay

104. What Clients Think 2025 with Carol Mackay

Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025. We explore: • The impact and opportunity of AI for designers • The changing te...

12 Mai 202540min

103. 10 Steps to Create Strategic Case Studies that Sell

103. 10 Steps to Create Strategic Case Studies that Sell

Are your case studies costing you strategic credibility? If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar. In this episode, learn how to c...

6 Mai 202521min

102. The Missing Piece in Your Solo Studio

102. The Missing Piece in Your Solo Studio

If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one? In this episode, I explore the hidden challenge most solo brand designers face: growing creatively wit...

28 Apr 202519min

101. Filtering: The Essential Strategy Skill No One Talks About

101. Filtering: The Essential Strategy Skill No One Talks About

If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I ...

22 Apr 202521min

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