116. This Small Upgrade Will Transform Your Positioning Strategy
If I could only give a client one thing to create the most strategic clarity, it would be positioning. It's the one thing that gets to the heart of (arguably) the most important branding question... w...
18 Nov 202512min
115. The 3 Hard Skills You Need in Brand Strategy
Designers always want to know... “what am I missing in my brand strategy process?” Usually it's the same things... the 'hard' skills. They already have the soft skills. Asking curious questions, readi...
10 Nov 202518min
114. Can You Offer a Lite Version of Strategy?
Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards? You can’t just leave bits out of brand strategy and expect the same outcome... but in thi...
23 Sep 202518min
113. Becoming a Brand Strategist with Jacob Cass
In this episode, I had the pleasure of talking shop with Jacob Cass. We cover a lot of ground, including: • Jacob’s own journey from brand designer to brand strategist • The role of a brand strategis...
9 Sep 202558min
112. Why I Skip Brand Archetypes
Brand archetypes are everywhere—but are they really helping your strategy? In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead. I cover: Why...
3 Sep 202521min
111. How Women Succeed in the Design Industry with Anna Dower
In this podcast, I welcome one of the founders of The Designer Boss Summit, Anna Dower. We go deep into the female experience in the design industry. From money blocks, time and head space, confidence...
19 Aug 202548min
110. Brand Strategy Can't Predict the Future
We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success. I want to challenge those ideas. Because what if strat...
1 Jul 202512min
109. 5 Simple Ways I've Uplevelled My Brand Strategy
If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you. I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outc...
24 Jun 202515min
