Brand Strategy Unwankified

There’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard. In the previous episode (#68), I shared my insights on standing out in a crowded market, f...

26 Sep 202331min

In episode 68 of The C Word, I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage. But there’s almost no point in focusing on building your brand t...

26 Sep 202318min

How do you stand out in a crowded industry? That’s probably one of the most crucial questions for any business owner.   Surprisingly the answer is not post more on social media.   In this episode of T...

4 Sep 202326min

Self-concept, also called self-image, self-identity or ego, is at the centre of just about everything we do. It's a powerful force and can propel you forward or it can hold you back and stop you from ...

16 Aug 202322min

There are lots of way to create an income from brand strategy related services, it doesn’t have to be an all in brand strategy process.   In this episode of The C Word podcast, I share 6 potential rev...

30 Jul 202325min

Brand strategy as a core part of your offer in a brand design business has so many benefits including: ~ Increased revenue  ~ More impactful creative outcomes ~ More fulfilling client relationships   ...

17 Jul 202334min

I read a rare, 'stop-me-in-my-tracks', good enough to want to share in my stories piece of content recently.   So I ran a little diagnostic on it and pulled out 5 strategies that will help you create ...

28 Jun 202321min

Networking needs a rebrand!   It can feel particularly awkward for designers. We're most at home in a creative bubble. So getting out and meeting people with an agenda of business growth feels cringey...

22 Jun 202323min