Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

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Episoder(132)

68. Standing Out in a Crowded Industry

68. Standing Out in a Crowded Industry

How do you stand out in a crowded industry? That’s probably one of the most crucial questions for any business owner.   Surprisingly the answer is not post more on social media.   In this episode of T...

4 Sep 202326min

67. Your Ego and the Impact on Your Business

67. Your Ego and the Impact on Your Business

Self-concept, also called self-image, self-identity or ego, is at the centre of just about everything we do. It's a powerful force and can propel you forward or it can hold you back and stop you from ...

16 Aug 202322min

66. Grow with Brand Strategy Inspired Income Streams

66. Grow with Brand Strategy Inspired Income Streams

There are lots of way to create an income from brand strategy related services, it doesn’t have to be an all in brand strategy process.   In this episode of The C Word podcast, I share 6 potential rev...

30 Jul 202325min

65. Strengthen and Elevate Your Brand Strategy Offer

65. Strengthen and Elevate Your Brand Strategy Offer

Brand strategy as a core part of your offer in a brand design business has so many benefits including: ~ Increased revenue  ~ More impactful creative outcomes ~ More fulfilling client relationships   ...

17 Jul 202334min

64. 5 Essential Strategies to Amplify Your Content’s Impact

64. 5 Essential Strategies to Amplify Your Content’s Impact

I read a rare, 'stop-me-in-my-tracks', good enough to want to share in my stories piece of content recently.   So I ran a little diagnostic on it and pulled out 5 strategies that will help you create ...

28 Jun 202321min

63. Rebranding Networking

63. Rebranding Networking

Networking needs a rebrand!   It can feel particularly awkward for designers. We're most at home in a creative bubble. So getting out and meeting people with an agenda of business growth feels cringey...

22 Jun 202323min

62. Consultant Mindset versus Producer Mindset

62. Consultant Mindset versus Producer Mindset

In this episode I take a deep-dive into the Consultant Mindset:   ~ What it is and how it's different to the producer mindset ~ The value of cultivating your consultant mindset in your design business...

18 Jun 202334min

61. Secrets to a Discovery Call that Converts

61. Secrets to a Discovery Call that Converts

In this episode of The C Word Podcast I take a deep dive into discovery calls:   • What a discovery call actually is and what it isn't! • How it fits into the discovery process and why it's an importa...

9 Jun 202336min

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