Brandy
Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Episoder(130)

Rebrand Reappraisal: Change Perception, Drive Growth

Rebrand Reappraisal: Change Perception, Drive Growth

A rebrand can make your audience see your business in a whole new light to drive real growth. It also has a secret power to increase value... >> Get The Book(Brandy): BrandyBook.us In this episode of ...

24 Okt 202433min

Salience of the Brands: How to Stay Top of Mind and Drive Business Growth

Salience of the Brands: How to Stay Top of Mind and Drive Business Growth

Want your brand to be the first thing customers think of when it matters most? It’s all about salience. >> Get The Book(Brandy): BrandyBook.us Join hosts Reilly Newman and Scott Saunders on Brandy as ...

17 Okt 202422min

Top-Shelf Typography: How Fonts Shape Your Brand and Marketing

Top-Shelf Typography: How Fonts Shape Your Brand and Marketing

Discover the hidden power of typography and how it influences your brand’s perception. Join hosts Reilly Newman and Scott Saunders on Brandy as they dive into the importance of typography in branding ...

9 Okt 202434min

Think Like Your Audience: Perspectives for Brand Success

Think Like Your Audience: Perspectives for Brand Success

Discover why brands are personal, and how understanding your buyer’s mindset is key to growing your business. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the subjective natur...

2 Okt 202434min

The Power of Desire: How Brands Drive Demand and Shape Markets

The Power of Desire: How Brands Drive Demand and Shape Markets

Uncover how desire fuels brand demand and drives business success. Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the relationship between desire and brand demand, breaking down...

25 Sep 202431min

Three C's in Success: The 3 Elements for Brand Success

Three C's in Success: The 3 Elements for Brand Success

For your business to attain and maintain success, it must focus on the 3 C’s.... Join hosts Reilly Newman and Scott Saunders on Brandy as they break down the "Three C's in Success" and how these eleme...

19 Sep 202424min

Surprise of Brand: The Unexpected Power of the Unexpected

Surprise of Brand: The Unexpected Power of the Unexpected

Did you know your business can "surprise and delight" your customers? Create unforgettable customer experiences through your brand by leveraging this power! Join hosts Reilly Newman and Scott Saunders...

12 Sep 202421min

Haha! The Power of Humor in Brand Marketing

Haha! The Power of Humor in Brand Marketing

Unlock the marketing potential of humor and see if being funny is right for your brand. Join hosts Reilly Newman and Scott Saunders on Brandy as they chat about the psychology behind humor and its imp...

5 Sep 202431min

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