Brandy
Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Episoder(120)

In Brands We Trust: How to Earn and Grow Trust Through Brand

In Brands We Trust: How to Earn and Grow Trust Through Brand

Explore the pivotal role of trust in transforming customer relationships and driving brand success. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the importance of trust in bra...

16 Aug 202421min

Selling Feelings: How Top Brands Master Emotional Marketing

Selling Feelings: How Top Brands Master Emotional Marketing

Discover the art of emotional marketing that transcends traditional sales. On this episode of Brandy, Reilly Newman and Scott Saunders explore how effective brands succeed by selling feelings and expe...

9 Aug 202429min

Rebel Brands: How to Stand Out by Being Distinct

Rebel Brands: How to Stand Out by Being Distinct

Embrace the power of differentiation with rebel brands. On this round of Brandy, Reilly Newman and Scott Saunders explore the daring world of rebel brands and their unique approaches to standing out i...

1 Aug 202429min

Mascot Magic: Leveraging Mascots for Brand Success

Mascot Magic: Leveraging Mascots for Brand Success

Discover the timeless power of mascots in branding. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the world of brand mascots, exploring their enduring appeal and strategic use ...

23 Jul 202436min

B2B vs B2C Brands: The Surprising Similarities and Strategies for Building Brand

B2B vs B2C Brands: The Surprising Similarities and Strategies for Building Brand

Explore the surprising similarities between B2B and B2C brands and why most businesses get it wrong. Join hosts Reilly Newman and Scott Saunders on Brandy as they break down the differences and uncove...

18 Jul 202429min

Brand-Driven Growth: The Business Catalyst to Guide Metrics and Strategy

Brand-Driven Growth: The Business Catalyst to Guide Metrics and Strategy

Discover how your brand can drive business growth by aligning metrics and strategy. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the power of brand in managing business metric...

11 Jul 202435min

With Great Brand Comes Great Responsibility

With Great Brand Comes Great Responsibility

A great brand doesn't just happen. A business must be responsible with its brand to be great. Join hosts Reilly Newman and Scott Saunders on Brandy as they channel Uncle Ben’s wisdom from Spider-Man: ...

3 Jul 202438min

Membership Brands: Growing Business with Subscriptions

Membership Brands: Growing Business with Subscriptions

Discover the potential of memberships and subscriptions for your brand. Join hosts Reilly Newman and Scott Saunders of Motif Brands as they discuss how memberships and subscriptions can strengthen you...

28 Jun 202435min

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