Brand Is Personal: Improve Your Business and Marketing with Empathy
Discover how getting personal with your audience can transform your brand’s impact. Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the power of empathy in branding. Learn how un...
28 Aug 202430min
PSL Power: What Your Brand Can Learn From Pumpkin Spice Lattes
Dive into the seasonal sensation that redefined fall—Starbucks' Pumpkin Spice Latte—and uncover the branding strategies that made it iconic. Join hosts Reilly Newman and Scott Saunders on Brandy as th...
23 Aug 202424min
In Brands We Trust: How to Earn and Grow Trust Through Brand
Explore the pivotal role of trust in transforming customer relationships and driving brand success. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the importance of trust in bra...
16 Aug 202421min
Selling Feelings: How Top Brands Master Emotional Marketing
Discover the art of emotional marketing that transcends traditional sales. On this episode of Brandy, Reilly Newman and Scott Saunders explore how effective brands succeed by selling feelings and expe...
9 Aug 202429min
Rebel Brands: How to Stand Out by Being Distinct
Embrace the power of differentiation with rebel brands. On this round of Brandy, Reilly Newman and Scott Saunders explore the daring world of rebel brands and their unique approaches to standing out i...
1 Aug 202429min
Mascot Magic: Leveraging Mascots for Brand Success
Discover the timeless power of mascots in branding. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the world of brand mascots, exploring their enduring appeal and strategic use ...
23 Jul 202436min
B2B vs B2C Brands: The Surprising Similarities and Strategies for Building Brand
Explore the surprising similarities between B2B and B2C brands and why most businesses get it wrong. Join hosts Reilly Newman and Scott Saunders on Brandy as they break down the differences and uncove...
18 Jul 202429min
Brand-Driven Growth: The Business Catalyst to Guide Metrics and Strategy
Discover how your brand can drive business growth by aligning metrics and strategy. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the power of brand in managing business metric...
11 Jul 202435min
