Brandy
Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Episoder(120)

Brand Focus vs Business Focus

Brand Focus vs Business Focus

Did you know your brand's focus is different than the focus of your business? Join Reilly Newman and Scott Saunders of Motif Brands as they discuss the elements of an effective brand focus and how it...

25 Apr 202439min

Perceived Value of Brand

Perceived Value of Brand

In this episode of Brandy, join hosts Reilly Newman and Scott Saunders of Motif Brands as they discuss perceived value of brand and its profound impact on business success. Discover the ways brand in...

19 Apr 202429min

Transform Stories Into Brands with Narrative

Transform Stories Into Brands with Narrative

Unlock the power of storytelling for your business with narrative. In this episode of Brandy, Reilly Newman and Scott Saunders talk about all things story and how it relates to the brand of your busin...

9 Apr 202431min

Brand Phases: How We Fall in Love with Brands

Brand Phases: How We Fall in Love with Brands

How does your audience fall in love with your brand? In this episode of Brandy, Reilly and Scott explore the 4 phases of brand evolution: Know, Like, Love, and Own/Belong — guiding the listener throug...

4 Apr 202438min

AI and Brand: What It Means For Your Business

AI and Brand: What It Means For Your Business

Reilly and Scott explore of the evolving relationship between artificial intelligence and brand. This episode focuses on the transformative role of AI in shaping the future of brand, experience, and ...

2 Apr 202436min

What is Brand Experience?

What is Brand Experience?

To grow and connect with your audience, you must focus on your brand experience. In this episode, Reilly Newman and Scott Saunders discuss the art, science, and design of brand experience. Distillin...

28 Mar 202437min

To Rebrand or Not To Rebrand

To Rebrand or Not To Rebrand

How do you know if you should rebrand or not? In this episode of Brandy, join hosts Reilly Newman and Scott Saunders as they unravel the intricacies of rebranding. Covering when you should or shouldn...

25 Mar 202440min

Brand Clarity for Business Success

Brand Clarity for Business Success

Welcome to Brandy. Candid conversations about all things brand. In this episode, brand developers Reilly Newman and Scott Saunders delve deep into the concept of brand clarity, its pivotal role in dri...

20 Mar 202439min

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