Breaking BizDev

Breaking BizDev

What does "business development" mean anyways?

On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.

Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.

Subscribe today and connect with us on LinkedIn.

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Episoder(85)

The Right (and Wrong) Ways to Use AI in Business Development

The Right (and Wrong) Ways to Use AI in Business Development

eaning too hard on AI for sales and marketing, and you risk any trust and credibility built with prospective clients. So where does AI actually belong in creating and winning new business? In this ep...

11 Mai 35min

How to Maximize Un-Billable Hours (And Not Squander Them)

How to Maximize Un-Billable Hours (And Not Squander Them)

Unbillable time is often treated as an afterthought—but it shouldn’t be. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright reframe unbillable hours as one of the most important inve...

27 Apr 26min

Is Your Referral Process Broken?

Is Your Referral Process Broken?

Doing great work isn’t enough to generate referrals. In fact, relying on that alone might be exactly what’s holding you back.🤨 In this episode of Breaking Biz Dev, Mark and John take a diagnostic app...

13 Apr 32min

3 Option Pricing Tables Part II: Elements & Examples

3 Option Pricing Tables Part II: Elements & Examples

In this episode of Breaking Biz Dev, John and Mark go deep into the mechanics of three option pricing tables—how to actually build and present them in professional services. They walk through several ...

30 Mar 33min

3 Option Pricing Tables Part I: The Power of Three

3 Option Pricing Tables Part I: The Power of Three

Most professional services firms present prospects with a single proposal and hope it sticks. But the best firms structure their pricing differently. In this episode of Breaking BizDev, John Tyreman i...

16 Mar 30min

Slides Don’t Sell

Slides Don’t Sell

In this episode, Mark and John take aim at the traditional pitch deck — and explain why it no longer works in modern business development. From distraction overload to one-sided broadcasts, they outli...

2 Mar 29min

What Other Industries Know About Growth (That You’re Missing)

What Other Industries Know About Growth (That You’re Missing)

Most professional services firms approach growth the same way: copy what their competitors are doing, refine it slightly, and hope for better results. In this episode of Breaking BizDev, we explore wh...

16 Feb 32min

Follow-Up DOs and DON'Ts for Business Development

Follow-Up DOs and DON'Ts for Business Development

Most business development conversations don’t fail in the meeting—they fail in the follow-up. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright unpack the DOs and DON’Ts of follow-u...

2 Feb 34min

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