Breaking BizDev

Breaking BizDev

What does "business development" mean anyways?

On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.

Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.

Subscribe today and connect with us on LinkedIn.

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Episoder(85)

Monthly Recurring Revenue: Predictability for You AND Your Clients

Monthly Recurring Revenue: Predictability for You AND Your Clients

Say goodbye to feast and famine. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright tackle the elusive concept of monthly recurring revenue (MRR) for professional services firms. T...

9 Jun 202535min

What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap

What's Broken About BizDev in Accounting? + 2025 AAM Summit Recap

In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and t...

26 Mai 202540min

Your Next Proposal? It's a Trap!

Your Next Proposal? It's a Trap!

Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis ...

12 Mai 202534min

Free vs Paid Offers: Crafting an Effective Lead Generation Strategy

Free vs Paid Offers: Crafting an Effective Lead Generation Strategy

Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your off...

28 Apr 202530min

3 (Really) Bad Reasons to Hire a Rainmaker

3 (Really) Bad Reasons to Hire a Rainmaker

In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, yo...

14 Apr 202529min

Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example

Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example

Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences ...

31 Mar 202535min

Shape the Future of Breaking BizDev: Share Your Feedback Today

Shape the Future of Breaking BizDev: Share Your Feedback Today

Send us your feedback in this 3-min survey and help shape the future of Breaking BizDev. Is there a topic you want us to cover? Are there different segments or formats we should consider? What’s your...

24 Mar 20256min

Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning

Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning

Turn your firm into a trusted and respected leader in your niche. In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply...

17 Mar 202532min

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