Storytelling Frameworks for Marketing and Sales
Emotion drives purchase decisions more in B2B than B2C. Let that sink in. Yes, even when selecting professional service providers, emotion plays a major factor in decision-making. The relationships we...
25 Nov 202424min
Inbound + Outbound = New Business
Unlock the full potential of your firm's ability to *create* new business by mastering both inbound and outbound revenue generation activities. In this episode, John and Mark explore the synergy betw...
11 Nov 202428min
The Mindset Shift: Avoiding Sales Stereotypes in Professional Services
Coffee isn’t just for closers. Buyers can smell your commission breath. Good salespeople don’t have all the answers. In this episode, John and Mark bring on voices from other sales and marketing exp...
28 Okt 202433min
Why Don't Firms Believe in Lead Generation?
Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms ne...
14 Okt 202432min
BONUS: Go Behind the Scenes of Breaking BizDev
Get a behind-the-scenes look at Breaking BizDev. In this episode, John and Mark pull back the curtain on the production process, the technology they utilize, and how they're building listener engagem...
7 Okt 202436min
Succession Planning: What's the Role of Sales and Marketing?
Leadership transition is a major brand milestone and a cultural crossroads. So what role does sales and marketing play? In this episode, John and Mark explore how sales and marketing both support suc...
30 Sep 202425min
Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner
The role you play in developing new business changes as you grow throughout your career. Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is fo...
16 Sep 202431min
Part 3. Contract Revenue Like a Pro
Mitigate risk and navigate the contracting phase effortlessly In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agr...
6 Sep 202438min
