Navigating the Trademark Jungle
If you’ve ever tried to name a company, brand a product or service, you probably ran into the issue of trademark. It’s a bit like running the gauntlet, or as some of you may recall the game of Frogger...
6 Apr 201855min
Authentic Branding - Aligning Your "What" with Your "Why"
In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On...
29 Mar 201856min
Reposition Your Brand to Boost Your Bottom Line
Is your company bottled up with a small identity - one tied to a specific geographic market, or a single product line you've outgrown? Is your current market or industry in a state of decline? It migh...
23 Mar 201854min
Your brand is your promise! (What are you promising?)
Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of yo...
15 Mar 201854min
5 Key Steps for a Successful Company Branding Process
In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practic...
8 Mar 201854min
How much does it cost to brand a startup company?
Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secr...
22 Feb 201854min
What do I need to brand my business?
What's the difference between a business and a brand? How do you "brand" a business and just what does that mean? You'll find out on today's information packed show. Discover the difference between ...
16 Feb 201854min
Got Brand? How Small Business Branding Pays Big Dividends
Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term...
8 Feb 201855min
