
How to Build a Successful Company Brand Identity
In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles...
12 Sep 201754min

The 4 'C's of Brilliant Branding
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how ...
6 Sep 201755min

Discover Your Pivot Point and Empower Your Brand
What's at the "core" of Apple? Computers? Or innovation? This week's episode explores what we call your brand's "Pivot Point," the central focus, the key attribute, around which all your goods and ser...
24 Aug 201754min

What is Company Branding? The Good, the Bad and the Brilliant
Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode ...
18 Aug 201756min



















