The Secret Behind True Botanicals' 50% Retention Rate
Nearly 50% retention in a category where most brands are lucky to hit half that. That number, which Mila Mendez doesn't deny is in the ballpark, is the clearest signal that True Botanicals has figured...
6 Mai 37min
Why Marine Layer Thinks Agentic Commerce Is Just the New SEO
Michael Natenshon built Marine Layer starting from a single T-shirt he could not replace, spent a year and a half developing custom fabric from scratch, and then opened a pop-up shop purely to collect...
15 Apr 31min
Why Dude Wipes drives its own website traffic to Walmart and Amazon
Most brands treat their website as the transaction. Dude Wipes treats it as the handoff, routing visitors directly to Walmart, Target, Amazon, and club rather than pushing a native cart. It sounds lik...
1 Apr 33min
How Draper James increased margin by cutting promo days while maintaining conversion
Draper James cut promotional days significantly last year and saw margin expansion plus AOV increases. VP of E-commerce and Brand Marketing Piper Parsley walked CEO Jeannie Yoo (who joined in October)...
18 Mar 37min
How shared context eliminates 17-minute explanations: The four-word brief
Johnny Russo built digital commerce operations across Canadian retail for nearly 20 years, including running digital at Marks (a $1.3 billion, 300+ store operation under Canadian Tire) and transformin...
4 Mar 36min
JP Beeghly & Josh Maynard on AI quality: Train agents like junior employees, not magic tools
When JP Beeghly, Senior Manager of Martech at Sonos, asks Chord's Commerce Copilot more questions than anyone else in their customer base, it's not because he's looking for basic answers. He's stress-...
18 Feb 52min
Making customers feel understood without saying you understand them
Lance Dobson spent 15 years across agency, Adobe Ad Cloud for search, and commerce brands before landing at Shed, a telehealth weight loss company. His path revealed something counterintuitive: health...
4 Feb 37min
MOO's Corin Mills on AI Adoption: Using Tools To Create More Customer Facetime, Not Less
Most commerce leaders have either agency experience or operator experience. Corin Mills spent four years at Wolff Olins as the designated client voice inside a global branding agency, then led a rebra...
21 Jan 39min
