Build Your Copywriting Business

As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner. Ultimately, is it their decision? Yes. But that doesn’t mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it’s a piece you really want in your portfolio). Listen in to hear the tactics you need to use. --------------- Mentioned on This Episode What’s a Copy Test?Ep. 56: What is a Copywriting Test and Should You Do One? Related Links Why You Need to A/B TestingThe Most Important Piece of Email CopyTop 3 Biggest Email Mistakes Copywriters Make --------------- Get Free Copywriting Training here

6 Sep 202415min

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working from pretty much anywhere else. If you think you’ll get the same amount of work done, or the same type of work done: surprise! That’s not realistic. Even if you tell friends and family—and they know you’re working—hiccups are inevitable. On this episode, Nicki and Kate are getting realistic about what to expect—and what you can do—when working around friends and family. Going into this environment with this knowledge is half the battle for maximizing success and minimizing frustration. --------------- Mentioned on This Episode 6 Must-Pack Items to Write Copy Overseas Related Links Is it Really Possible for Copywriters to Work Entirely Remotely?7 Tips to Living the Digital Nomad Lifestyle as a CopywriterHow Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here

4 Sep 202421min

Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for your copywriting interview. You’ll learn key steps that many copywriters overlook—steps that could be the difference between landing the job or not. Tune in now to boost your chances of securing your next copywriting gig! (Psst: You’ll also want to check out part two to know what to do during the interview and part three to set yourself apart from the competition once the interview is over!) --------------- Mentioned on this Episode Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3) Related Links Questions to Prepare For in a Copywriting Job InterviewCopywriting Q&A: Super-Charged Job-Hunting TacticsHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn --------------- Get Free Copywriting Training here

28 Aug 202413min

Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and uncover the facets of a copywriting ace! --------------- Mentioned on this Episode 11 Traits of the Most Successful Copywriters Related Links What Does it Take to Become a Copywriter?Confused About Where to Start Your Copywriting Career? This One’s For You --------------- Get Free Copywriting Training here

21 Aug 202447min

"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling heartbroken leaving a job she loved, to discovering another career she loved. She was shocked at how much copywriting work was available to her and landed her first clients in her first months. Listen in as she shares why she gravitated to a niche, how she balances two different jobs in two different industries, and what she loves most about the CCA. Plus, she's revealing why she doesn't have a portfolio. Get out a pen and paper or a Google doc: Audrey is dropping some massive gems for landing work fast. --------------- Mentioned on This Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 84: When to Break the Copywriting Niche Rule Related Links Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesThe Simplest Way to Start Finding Copywriting ClientsFind Copywriting Clients by Networking in the Right PlacesLand Copywriting Clients With These 35 TipsThe Three Steps to Career ChangeValue-Based Pitches, English-Language Nuances, and About Pages --------------- Get Free Copywriting Training here

14 Aug 202427min

One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can feel like an impossible task. Luckily, Nicki and Kate are on hand to make it a whole lot easier! Listen in as they dig into the key factors you need to consider in your pricing, such as experience, location, rush time, meetings, and more. Plus, discover the types of questions you need to ask clients *before* pricing your services. --------------- Related Links Why Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting is Only 1/3 Writing, Here’s Why That Affects How You ChargeWhat Copywriters Charge for Content WritingWhen and How to Raise Your Copywriting Rates --------------- Get Free Copywriting Training here

7 Aug 202436min

Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind losing benefits as they dive deep into healthcare, retirement perks, and endless vacay possibilities—proving the freelance lifestyle’s true worth. Ready to redefine your work-life? --------------- Mentioned on this Episode How to Build Your Own Benefits as a Freelancer Related Links Freelance Copywriter Benefits: How to Build Your Own Benefits PackageDo Copywriters Need Insurance? --------------- Get Free Copywriting Training here

31 Jul 202437min

If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy.  Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your new career. That’s why we’re rewinding back to this special episode of the Build Your Copywriting Business podcast, where you’ll hear Nicki and Kate talk about what it’s like to work as a copywriter, whether you’re an introvert, extrovert, or even an ambivert! Tune in now to discover how to make the career work for *your* personality type. --------------- Related Links Copywriting Success Secrets for ExtrovertsFreelance Copywriting for IntrovertsCopywriting Success Secrets for Introverts --------------- Get Free Copywriting Training here

24 Jul 202426min