The Dangers of Steady Copywriting Clients (Episode 212)
Having one steady, high-paying copywriting client is the dream, right? Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnera...
15 Jan 202518min
How to Weather the Ups and Downs of Business (Episode 211)
You’ve heard me say time and time again that copywriting is an incredibly fun and rewarding career. And it is. But … it’s still a career. There are inevitably times in life—whether as a freelan...
8 Jan 202529min
Part Time Social Worker, Part Time Copywriter - Alicia's Story (Episode 210)
Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired. That’s exactly what it was like talking to Alicia. From a young age, Alicia knew she wante...
1 Jan 202547min
1 Tactic to Try for More Powerful Copywriting (Episode 209)
When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way. On ...
25 Des 202422min
Are You Doing These 4 Things That Clients Look for in Freelancers? (Episode 208)
🎶 What a client wants, what a client needs … … whatever makes them happy gets you money … 🎶 I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key ...
18 Des 202428min
Calling Yourself a "Freelance Copywriter": Good or Bad? (Episode 207)
“Stop calling yourself a freelancer!” In typical Internet fashion, there’s plenty of bad information and scare-tactic hooks. That “stop calling yourself a freelancer” is just one of the examples Kat...
11 Des 202420min
From Monk to Teacher to Copywriter - John's Story (Episode 206)
Ever struggled with finding your “thing” in life? (But really…who hasn’t?! I know I have several times!) That’s the place John was in before he discovered copywriting. For years, John was a ...
4 Des 202436min
How do you navigate cousin Diane asking, "Can you look over my resume?" (#5 of 5) (Episode 205)
There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and fam...
27 Nov 202413min
