Built in Public

Built in Public

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build it in public, this show is for you.

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Episoder(109)

Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson

Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson

She became a Sports Illustrated swimsuit model and a Penguin Random House author, and neither of those things came from a talent agent, a manager, or a plan. They came from a LinkedIn post and a cold ...

12 Mai 59min

Brian Luebben: Full Playbook on How He Quit His $252K Job and Made $100K in 48 Hours

Brian Luebben: Full Playbook on How He Quit His $252K Job and Made $100K in 48 Hours

Nobody quits a $252K job when they're the #8 sales rep out of 5,079. Brian Luebben did, driving through rural Georgia with a backseat full of Carhartt pants, realizing that a quarter million dollars a...

5 Mai 58min

How Dan Martell Built a $100M Personal Brand: Sam Gaudet Exposes the Full Strategy

How Dan Martell Built a $100M Personal Brand: Sam Gaudet Exposes the Full Strategy

You're overthinking your content. Meanwhile, a 16-year-old was editing videos under his desk in math class and accidentally stumbled into building one of the biggest personal brands in business.Sam Ga...

28 Apr 52min

How Hala Taha Turned a Free Podcast into a Multi-Million Dollar Business

How Hala Taha Turned a Free Podcast into a Multi-Million Dollar Business

Her first client paid her $700. Her second paid her $30,000. She didn't even have a website.Hala Taha, aka 'The Podcast Princess', started her career as Angie Martinez's assistant at Hot 97, spent yea...

21 Apr 46min

How Jasmine Star Built a 7-Figure Personal Brand Online (And Exactly How to Do It Too)

How Jasmine Star Built a 7-Figure Personal Brand Online (And Exactly How to Do It Too)

The personal brand space has sold you this idea that you need a website, a logo, a niche, and a strategy before you start. You don't. And Jasmine Star is proof.Jasmine Star dropped out of law school w...

14 Apr 56min

Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months

Tiger Sisters: From Stanford MBA & Goldman Sachs to a #1 Business Podcast in 18 Months

Hollywood told them they were "respectfully, nobodies." So they sat down at a kitchen table and built one of the fastest-growing podcasts in the world.Cherie and Jean Luo come from the most traditiona...

7 Apr 52min

The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett

The 4-Part Framework Behind Long-Term Leverage as a Creator, with JT Barnett

The internet has sold you this idea that going viral is the goal. It's not. And it never was.JT Barnett left professional hockey with $0, no degree, and no plan. Instead of following the traditional p...

31 Mar 1h 1min

The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins

The Exact LinkedIn Strategy That Grew 50K Followers in 12 Months, with Mischa Collins

Most people treat LinkedIn like a job board. Mischa Collins treats it like the most powerful business development tool on the planet, and she has the receipts to prove it. After being laid off in 2024...

24 Mar 58min

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