Business of Apps Podcast

Business of Apps Podcast

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.

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Episoder(267)

#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podc...

6 Mai 202446min

#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting

#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting

Ok, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on and now browsing through its default apps and checking o...

29 Apr 202445min

#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you cou...

15 Apr 202426min

#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

We passed the Equinox a couple of weeks ago - the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-view on the app industry via the one and only State o...

2 Apr 202438min

#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily

#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily

It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing yo...

18 Mar 202438min

#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace

#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace

This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform. Right now we u...

14 Mar 202449min

#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media

#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media

Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle - first you get a mix reaction, some people are thrilled, some ar...

11 Mar 202435min

#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight

#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight

We live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are...

4 Mar 202433min

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