#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship
Do you like the holiday season? Yes - it is a hypothetical question, we all do. Why do we love this time of the year? Because this is the time when we all buy something nice, right? We download shoppi...
15 Jul 202430min
#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer
I bet, as an app marketer, you are on a constant hunt for new marketing channels, right? What do you know about affiliate marketing? If the answer is "zero", "not that much" or "I know what it is but ...
8 Jul 202424min
#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames
I’m sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and in some app categories, like games, e-commerce, socia...
1 Jul 202419min
🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp
On one of the recent episodes of this podcast, we talked about the app growth, claiming that growth is likely the notion that has been discussed by app marketers the most. It’s like - wake up any app ...
10 Jun 202437min
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better make sure you make decisions about your business based on ...
3 Jun 202428min
#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer
Ok, a bit of trivia to begin with - what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if...
27 Mai 202439min
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
There is a decent number of ways to market your mobile app on app stores. I think by now we all know them so well - App Store Optimization to drive native traffic, paid user acquisition via Apple Sear...
20 Mai 202430min
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer what does it imply she would tell you that it’s a great...
13 Mai 202430min
