#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace
User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and s...
19 Feb 202450min
#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca
As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing channel that works and for a while and you feel like y...
12 Feb 202439min
#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline
There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every...
5 Feb 202428min
#183: Boosting User Engagement and App Retention @ APS Berlin
Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last...
25 Jan 202448min
#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming wor...
22 Jan 202425min
#181: App Growth Strategies for 2024 @ APS Berlin
This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Berlin that we hosted back on November 30, 2023. On t...
18 Jan 202442min
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on your mind right now. How about keeping your fitness app...
15 Jan 202429min
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are strongly suggesting to do the former, we encourage...
8 Jan 202447min
