#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on your mind right now. How about keeping your fitness app...
15 Jan 202429min
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are strongly suggesting to do the former, we encourage...
8 Jan 202447min
#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert
Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year. You might have heard about...
2 Jan 202429min
#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats
App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users. We also are pretty familiar,...
18 Des 202331min
#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol
Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others. If you own a mobile app, you stare at your lap...
11 Des 202340min
#175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai
Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being reported alm...
4 Des 202323min
#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
How was your shopping this year? How long is your Amazon 2023 Orders list by now? Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that ...
27 Nov 202333min
#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal
Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midni...
20 Nov 202326min
